Fig. 4

Relative conformity a and average slope s _x versus Hofstede’s IDV for seven OECD countries. For both panels the line of best fit is given by a solid line. a Relative conformity a is negatively correlated with IDV (ρ=−0.87, p=0.011, best fit slope: −5.6×10⁻³). b The positive correlation between average slope in smoking prevalence s _x and IDV (ρ=0.85, p=0.015, best fit slope: 2.2×10⁻⁴) is consistent with slower change in collectivistic societies: the average slope is greater in individualistic societies and smaller in collectivistic societies