Table 1 Number of correct brand matches, teams most liked and brand category associations by team
From: Children’s implicit recall of junk food, alcohol and gambling sponsorship in Australian sport
Team and actual sponsor (geographic region) | Correct brand match n(%)* | Team most liked n(%)* | Alcohol category matches n(%)* | Gambling category matches n(%)* | Junk food category matches n(%)* | Control category matches n(%)* |
|---|---|---|---|---|---|---|
AFL team 1 Carlton Blues/ Mars (Interstate) | 21 (25) | 11 (13) | 22 (26) | 28 (33) | 37 (44) | 21 (25) |
AFL team 2 Sydney Swans/ QBE Insurance (Metropolitan) | 22 (26) | 29 (34) | 28 (33) | 21 (25) | 25 (29) | 44 (52) |
AFL Sporting Code Total | 30 (35) | 35 (41) | 35 (41) | 40 (47) | 53 (62) | 56 (66) |
NRL team 1 St George Illawarra Dragons/St George Bank (Local) | 41 (48) | 27 (32) | 22 (26) | 22 (26) | 28 (33) | 43 (51) |
NRL team 2 NSW State of Origin Blues/ Victoria Bitter (State-based) | 19 (22) | 35 (41) | 41 (48) | 20 (24) | 31 (37) | 25 (29) |
NRL team 3 South Sydney Rabbitohs/ Crown Resorts (Metropolitan) | 3 (4) | 27 (16) | 33 (39) | 28 (33) | 34 (40) | 16 (19) |
NRL Sporting Code Total | 53 (62) | 63 (74.1) | 69 (81) | 50 (59) | 62 (73) | 63 (74) |
Cricket Australia/ Carlton Draught (National) | 10 (12) | 13 (15) | 35 (41) | 23 (27) | 34 (40) | 23 (27) |
NBL Wollongong Hawks/McDonalds (Local) | 28 (33) | 28 (17) | 26 (31) | 16 (19) | 44 (52) | 22 (26) |