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Table 1 Number of correct brand matches, teams most liked and brand category associations by team

From: Children’s implicit recall of junk food, alcohol and gambling sponsorship in Australian sport

Team and actual sponsor (geographic region) Correct brand match n(%)* Team most liked n(%)* Alcohol category matches n(%)* Gambling category matches n(%)* Junk food category matches n(%)* Control category matches n(%)*
AFL team 1 Carlton Blues/ Mars (Interstate) 21 (25) 11 (13) 22 (26) 28 (33) 37 (44) 21 (25)
AFL team 2 Sydney Swans/ QBE Insurance (Metropolitan) 22 (26) 29 (34) 28 (33) 21 (25) 25 (29) 44 (52)
AFL Sporting Code Total 30 (35) 35 (41) 35 (41) 40 (47) 53 (62) 56 (66)
NRL team 1 St George Illawarra Dragons/St George Bank (Local) 41 (48) 27 (32) 22 (26) 22 (26) 28 (33) 43 (51)
NRL team 2 NSW State of Origin Blues/ Victoria Bitter (State-based) 19 (22) 35 (41) 41 (48) 20 (24) 31 (37) 25 (29)
NRL team 3 South Sydney Rabbitohs/ Crown Resorts (Metropolitan) 3 (4) 27 (16) 33 (39) 28 (33) 34 (40) 16 (19)
NRL Sporting Code Total 53 (62) 63 (74.1) 69 (81) 50 (59) 62 (73) 63 (74)
Cricket Australia/ Carlton Draught (National) 10 (12) 13 (15) 35 (41) 23 (27) 34 (40) 23 (27)
NBL Wollongong Hawks/McDonalds (Local) 28 (33) 28 (17) 26 (31) 16 (19) 44 (52) 22 (26)
  1. *Percentages have been rounded to nearest whole number. Numbers in bold indicate the correct brand category match (i.e. the brand category of the actual sponsoring brand) for each team. Column and row percentages do not total to 100 % because they represent the number of children who placed the magnet category with each team. Children could place more than one product magnet with each team