Table 1 Overview of key and additional campaign activities
Participating organization | Key activities | Additional activities | |
|---|---|---|---|
Educational | Primary schools | - Installment of fruit days & water moments - Teacher leads by example by eating fruit and drinking water - Informing parents about fruit & water consumption | - Distributing promotional materials (e.g. fruit baskets, water cans & crates, coupons for discounts at local enterprises, stickers, posters, banners, window foils, information cards for parents) -Engaging in campaign activities (e.g. the water song, excursions, watching television programs) -Promoting the campaign (displaying posters, banners and information cards) -Involving parents in campaign activities -Organize parent meetings in cooperation with the CJG |
Health care | Centre for Youth & Family (CYF) Youth Health Care (YHC) Maternity/infant center | - Motivating target population to increase fruit & water consumption - Providing parents with advice on how to stimulate fruit and water consumption | - Distributing promotional materials -Promoting the campaign -Organize parent meetings in cooperation with schools |
Social Welfare | Social Welfare organization Library | - Integration of campaign themes within regular activities - Professionals lead by example by eating fruit and drinking water | - Development of new activities related to campaign themes (e.g. decorating water carafes) -Engaging in campaign activities -Distributing promotional materials -Promoting the campaign |
Sports | Sports organizations A& B | - Integration of campaign themes within regular activities - Professionals lead by example by eating fruit and drinking water | - Supplying fruit during sport events in the community -Integration of water theme in the ‘sports activity day’ for all schoolchildren. - Organizing sport activities for youth related to ‘water’ |
Private | Supermarket, household appliance stores | - Providing fruit free of charge to children - Providing discounts on fruit | - Promoting the campaign -Sponsoring of local activities -Selling campaign material |