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Table 5 Results of Pearson χ2 test showing the significance of patterns of response elicited by the four prompt-terms

From: ‘Language is the source of misunderstandings’–impact of terminology on public perceptions of health promotion messages

  

Prompt-term used a

 

Gender

 

Deprivation level b

 

Age

 
  

Healthy eating

Eating for health

Balanced diet

Nutritional balance

χ 2

Male

Female

χ 2

L 1-3

L 4-7

χ 2

Less than 45

45 and older

χ 2

n

n

n

n

(df =3)

n

n

(df =1)

n

n

(df =1)

n

n

(df =1)

1

Foods considered to be healthy

166c (157)

169 (172)

176 (163)

128 (148)

8*

315 (335)

324 (304)

5*

219 (222)

420 (417)

0

377 (396)

262 (243)

4*

2

Foods that should be avoided

53 (39)

55 (43)

33 (41)

18 (37)

22***

95 (83)

64 (76)

4+

38 (55)

121 (104)

9**

77 (98)

82 (61)

14***

3

Descriptions of macronutrients

14 (29)

16 (32)

46 (30)

43 (28)

36***

56 (62)

63 (57)

2

51 (41)

68 (78)

4

83 (74)

36 (45)

3

4

Characteristics of healthy foods

19 (23)

26 (25)

22 (24)

26 (22)

2

58 (49)

35 (44)

4*

42 (32)

51 (61)

5*

65 (58)

28 (35)

3

5

Balance and moderation

22 (20)

21 (22)

17 (21)

23 (19)

2

41 (44)

42 (40)

0

29 (29)

54 (54)

0

54 (51)

29 (32)

0

6

The importance of lifestyle

24 (20)

18 (22)

22 (20)

16 (19)

2

47 (42)

33 (38)

1

29 (28)

51 (52)

0

57 (50)

23 (31)

3

7

Benefits of doing it

7 (11)

21 (12)

5 (12)

13 (11)

12**

21 (24)

25 (22)

1

26 (16)

20 (30)

10**

30 (29)

16 (18)

0

8

Importance of micronutrients

8 (11)

14 (12)

8 (11)

14 (10)

4

20 (23)

24 (21)

1

14 (15)

30 (29)

0

30 (27)

14 (17)

1

9

Reasons not to do it

13 (10)

10 (11)

10 (10)

8 (10)

1

21 (22)

20 (20)

0

8 (14)

33 (27)

4*

27 (25)

14 (16)

0

10

Diet and weight management

7 (8)

9 (8)

4 (8)

11 (7)

4

18 (16)

13 (15)

0

10 (11)

21 (20)

0

24 (19)

7 (12)

3

11

Food groups

1 (4)

1 (5)

3 (5)

13 (4)

-†d

10 (9)

8 (9)

0

4 (6)

14 (12)

1

16 (11)

2 (7)

6*

12

Reasons to have to do it

3 (3)

3 (4)

5 (4)

3 (3)

-†d

9 (7)

5 (7)

1

5 (5)

9 (9)

0†e

10 (9)

4 (5)

1

13

Nothing came to mind…

1 (2)

2 (2)

1 (2)

3 (2)

-†d

5 (4)

2 (3)

1†e

2 (2)

5 (5)

0†e

4 (4)

3 (3)

0†e

14

I don’t do it

0 (2)

5 (2)

0 (2)

0 (1)

-†d

6 (3)

0 (3)

6†e *

3 (2)

3 (4)

1†e

1 (4)

5 (2)

5†e *

15

It’s just something I do

1 (1)

1 (1)

0 (1)

1 (1)

-†d

2 (2)

1 (1)

0†e

1 (1)

2 (2)

0†e

1 (2)

2 (1)

1†e

16

It’s very important

1 (1)

2 (1)

0 (1)

0 (1)

-†d

3 (2)

0 (1)

3 e

1 (1)

2 (2)

0†e

2 (2)

1 (1)

0†e

  1. Also illustrates the impact of gender, level of socioeconomic deprivation and age Expected counts shown are shown in brackets
  2. df, degrees of freedom
  3. a Prompt-terms: HE, Healthy eating EfH, Eating for health BD, Balanced diet NB, Nutritional balance
  4. b Calculated from Carstairs DepCat scores (Level 1 is least deprived and Level 7 is poorest) [35]
  5. c Actual distributions are significantly different from expected distributions using Pearson’s χ2 test: * p <0.05, **p <0.01, ***p <0.001, + p = 0.05
  6. Expected count is less than 5 in some cells, therefore Pearson’s χ2 test not valid
  7. d Not a 2x2 table therefore Fisher’s exact test cannot be used
  8. e 2x2 table therefore Fisher’s exact test used