Table 2 Categorization of promotions

1. Fruits

All fruits including processed fruits in which the total edible portion of the original product is still present in the final product, with the exception of fruit juices

2. Vegetables

All vegetables including processed vegetables in which the total edible portion of the original product is still present in the final product

3. Starch products

Potatoes, pasta, rice, legumes, potato products and other starches used for main meals

4. Meat, poultry, fish

All meats, including composite meat products, poultry, meat substitutes, meat preserves, fish and eggs; both processed and unprocessed

5. Ready to eat meals, soups, pizzas

All meals that consist of a plurality of components, which are ready to eat, including salads and pizzas

6. International, seasonings

All (meal) sauces; including meal mixes needing an addition, according to the label, of starch and/or protein source and other international products and seasonings

7. Cheese

All sorts of cheese including cheese spreads

8. Diary

All kinds of milk (substitutes), including milk with additives and processed milk

9. Bread (substitutes), cereals

All sorts of breads and baked cereals which are normally eaten with spreads, and cereals that are normally eaten with milk (products)

10. Pastry, cakes, candy, ice cream, chocolate

All sorts of sweet pastry, cakes, candy, ice cream and chocolate which are intended to be eaten as a snack between meals

11. Pretzels, crisps, snacks, nuts

All sorts of pretzels, crisps, snacks and nuts which are intended to be eaten as a snack between meals

12. Beverages, fruit juices

All beverages and juices except coffee, tea, alcoholic beverages and dairy drinks

13. Prepared meat products

All sorts of meat products which are primarily eaten as a spread

14. Spreads

All (sweet) spreads including ‘salads’ (e.g. egg salad, tuna salad) with mayonnaise designed to be spread on bread/toast; excludes cheese and prepared meat products

15. Coffee and tea

All coffee, tea and related products

16. Alcoholic beverages

All beverages with an alcohol percentage of 0.5% and higher

17. Butter, fats, oils

All fats intended for spreading on bread or for use in the preparation of food

18. Non-Food

All inedible products

19. Combination of product categories

All promotions that contain a combination of multiple product categories