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Table 2 Categorization of promotions

From: Healthy or Unhealthy on Sale? A cross-sectional study on the proportion of healthy and unhealthy foods promoted through flyer advertising by supermarkets in the Netherlands

Product category Explanation
1. Fruits All fruits including processed fruits in which the total edible portion of the original product is still present in the final product, with the exception of fruit juices
2. Vegetables All vegetables including processed vegetables in which the total edible portion of the original product is still present in the final product
3. Starch products Potatoes, pasta, rice, legumes, potato products and other starches used for main meals
4. Meat, poultry, fish All meats, including composite meat products, poultry, meat substitutes, meat preserves, fish and eggs; both processed and unprocessed
5. Ready to eat meals, soups, pizzas All meals that consist of a plurality of components, which are ready to eat, including salads and pizzas
6. International, seasonings All (meal) sauces; including meal mixes needing an addition, according to the label, of starch and/or protein source and other international products and seasonings
7. Cheese All sorts of cheese including cheese spreads
8. Diary All kinds of milk (substitutes), including milk with additives and processed milk
9. Bread (substitutes), cereals All sorts of breads and baked cereals which are normally eaten with spreads, and cereals that are normally eaten with milk (products)
10. Pastry, cakes, candy, ice cream, chocolate All sorts of sweet pastry, cakes, candy, ice cream and chocolate which are intended to be eaten as a snack between meals
11. Pretzels, crisps, snacks, nuts All sorts of pretzels, crisps, snacks and nuts which are intended to be eaten as a snack between meals
12. Beverages, fruit juices All beverages and juices except coffee, tea, alcoholic beverages and dairy drinks
13. Prepared meat products All sorts of meat products which are primarily eaten as a spread
14. Spreads All (sweet) spreads including ‘salads’ (e.g. egg salad, tuna salad) with mayonnaise designed to be spread on bread/toast; excludes cheese and prepared meat products
15. Coffee and tea All coffee, tea and related products
16. Alcoholic beverages All beverages with an alcohol percentage of 0.5% and higher
17. Butter, fats, oils All fats intended for spreading on bread or for use in the preparation of food
18. Non-Food All inedible products
19. Combination of product categories All promotions that contain a combination of multiple product categories