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Table 5 Influence of individual characteristics on intention to adopt a resveratrol supplement, linear regression

From: Resveratrol food supplements: a survey on the role of individual consumer characteristics in predicting the attitudes and adoption intentions of US American and Danish respondents

Independent variables

B

t

p

B

t

p

 

DK:

US:

R2 = .322 (adjusted .301);

R2 = .411 (adjusted .389);

F (12) = 15.685, p = .000

F (12) = 18.539, p = .000

Gender

.235

1.489

.137

.070

.436

.663

Age

.009

1.493

.136

.005

.767

.444

Education

.216

1.446

.149

-.360

−2.194

.029

 

R2 = .008 (.002), F(3) = 1.280

R2 = .012 (.004), F(3) = 1.447

BMI

.013

.861

.390

.008

.637

.525

Reported fitness & health

-.083

−1.188

.236

-.121

−1.508

.132

Health behaviour

-.017

−1.468

.143

.007

.742

.459

 

R2 = .025 (.018), F(3) = 3.437

R2 = .018 (.009), F(3) = 2.003

Health expectation

.792

11.091

.000

.828

10.567

.000

Holistic health beliefs

.057

.603

.547

-.130

−1.333

.183

CAM use

.201

4.022

.000

.266

3.966

.000

 

R2 = .283 (.278), F(3) = 59.150

R2 = .323 (.317), F(3) = 59.105

Natural product interest

-.052

-.755

.451

-.025

-.311

.756

Food indulgence interest

.127

2.044

.042

.348

5.135

.000

Mediterranean cuisine

.009

.165

.869

-.067

−1.312

.191

 

R2 = .018 (.012), F(3) = 2.796

R2 = .104 (.096), F(3) = 14.332

  1. Note: R2 and F values are given for each block of variables.