Table 2 Summary of interview protocol
Part of the interview | Key text/questions |
|---|---|
Introduction | Today I will show you information about the quality of healthcare on the internet. We would like to hear your reaction to the information. |
| Â | The purpose of the interview is to let you 'think aloud'. You are encouraged to say anything that comes into your mind. We are interested in all your reactions. |
| Â | Are there any questions before we start? |
Part 1: Thinking aloud | Can you tell me what you are thinking as you see this information? |
| Â | Can you tell me what this information is about? |
Part 2: Probing | According to you, what is the purpose of this information? |
| Â | What do the presented stars mean to you? |
| Â | Can you explain the term "personal communication of employees" in your own words? |
| Â | Why do you think that the aspect "public avalibility of data" is presented to consumers? |
Part 3: Choice task | If you would choose a hospital/health plan based on this information (for yourself or for someone close to you), which hospital/health plan would you choose? |
| Â | If you would choose a hospital/health plan based on this information (for yourself or for someone close to you), what would this information mean to you? |
Conclusion | Are there any further questions or things you would like to say? |