Misperceptions of

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Table 2 Characteristics of smokers who smoke specified brands ie, who could be classified as "light" or regular smokers for cigarettes or RYO tobacco (n = 1157, with all the results weighted to adjust for the complex sample design and non-response)

Variable	"Lights" smokers (%)	Regular smokers (%)	Crude odds ratios (OR) for being a "lights" smoker (95% CI)
Total (n = 1157)	22.9	77.1	-
Age(%)*
18–24 (n = 119)	22.3	77.7	1.00 Referent
25–34 (n = 296)	18.8	81.2	0.81 (0.38 – 1.69)
35–44 (n = 298)	18.8	81.2	0.81 (0.39 – 1.69)
45–54 (n = 240)	27.1	72.9	1.30 (0.62 – 2.72)
55+ (n = 204)	30.4	69.6	1.52 (0.74 – 3.11)
Gender(%)*
Male (n = 423)	18.5	81.5	1.00 Referent
Female (n = 734)	27.2	72.8	1.64 (1.11 – 2.42)
Ethnicity **
European (includes other) (n = 521)	26.3	73.7	1.00 Referent
Māori (n = 532)	15.6	84.4	0.52 (0.35 – 0.77)
Pacific (n = 62)	4.1	95.9	0.12 (0.04 – 0.34)
Asian (n = 42)	35.1	64.9	1.51 (0.60 – 3.80)
Deprivation level (quintiles)*
1&2 (least deprived) (n = 92)	32.1	67.9	1.00 Referent
3&4 (n = 172)	23.1	76.9	0.64 (0.31 – 1.32)
5&6 (n = 196)	22.3	77.7	0.61 (0.30 – 1.25)
7&8 (n = 263)	26.7	73.3	0.77 (0.38 – 1.56)
9&10 (most deprived) (n = 434)	16.6	83.4	0.42 (0.21 – 0.84)
Financial stress & smoking-induced deprivation#
Financial stress: Unable to pay any important bills on time – "No" (n = 1058)	23.7	76.3	1.00 Referent
As above but "Yes" (n = 99)	13.3	86.7	0.49 (0.25 – 1.00)
Smoking-induced deprivation: Not spending on household essentials – "No" (n = 839)	23.1	76.9	1.00 Referent
As above but "Yes" (n = 318)	22.6	77.4	0.97 (0.64 – 1.47)

* Based on NZHS data with this collected a few months prior to the ITC Project survey. Deprivation level was based on a New Zealand-specific small area deprivation index, NZDep2006 [30].
** Ethnicity results are based on a prioritised method where all subjects with Māori only or Māori and other ethnic affiliations were classified as Māori; all those with Pacific and other ethnic affiliations were classified as Pacific (unless Māori affiliation was also reported); all those with Asian and other ethnic affiliations were classified as Asian (unless Māori or Pacific affiliation was also reported); and where the European group including those with European ethnicity only and a small number (n = 5) of people with other ethnic affiliations. For more detail, see an online Methods Report [30].
# For example "smoking-induced deprivation" was based on the question: "In the last six months, have you spent money on cigarettes that you knew would be better spent on household essentials like food?". For more detail on, see an online Methods Report [30].

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