From: Effective media communication of disasters: Pressing problems and recommendations
Barrier | Solution |
---|---|
1. Media stories are too often hectic and do not provide much contextual information | 1. Develop case-based learning opportunities to illustrate best practices |
2. Media stories fail to reflect the complexities of health-related emergencies | 2. Invite journalist to participate in emergency and disaster drills and exercises |
3. Media personnel lack access to information and experts | 3. Facilitate contact and relationship-building between journalists and PIO's at the local level |
4. Lack of training to convey information about likely risks and threats in appropriate manner to the public | 4. Provide experiential learning opportunities for both journalist and PIOs |
5. Journalist lack of cooperation for information dissemination with colleagues across other media types | 5. Use the Internet and other mobile technologies to disseminate information |
6. Lack of government agencies and media organizations in promoting and publicizing emergency response plans together | 6. Coordinate with public health and other government agencies in developing emergency response plans. |
7. Lack of consensus between journalists and PIOs related to resource development, availability, and dissemination for responders | 7. Bring together the various entities that are developing resources and publish information through trade publications and professional meetings |