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Table 1 Monthly Quitline caller data and advertising expenditure for 24 months before and 12 months after the new national smokefree law

From: A new national smokefree law increased calls to a national quitline

Year Month Registered callers (N) First NRT vouchers issued from the Quitline (N) Quitline advertising expenditure ($NZ 000s) Other smoking related advertising expenditure ($NZ 000s) Print media in major NZ news-papers (N)
2002 December 1948 1069 2 13 36
2003 January 3436 1326 165 6 38
2003 February 3246 1610 307 37 34
2003 March 3389 1659 498 14 76
2003 April 3824 1656 198 23 44
2003 May 3555 1648 682 66 45
2003 June 3633 1603 330 39 34
2003 July 3686 1914 406 57 45
2003 August 3118 1494 781 0 62
2003 September 3022 1647 140 661 30
2003 October 2154 1098 98 574 54
2003 November 1783 900 7 1 37
2003 December 1353 751 0 0 52
2004 January 2592 1127 189 24 28
2004 February 2143 717 165 327 21
2004 March 3277 1672 161 0 31
2004 April 2585 1191 220 314 29
2004 May 3122 1161 128 759 29
2004 June 2772 1572 209 160 52
2004 July 2765 1292 223 383 25
2004 August 3115 1258 154 369 22
2004 September 2691 1329 0 414 30
2004 October 2549 1025 234 121 26
2004 November 2722 1698 140 591 57
2004 December* 2583 1642 1 209 115
2005 January 3130 1968 0 411 39
2005 February 2446 1181 45 367 45
2005 March 3306 1943 73 359 22
2005 April 2391 1539 0 522 52
2005 May 2263 1664 335 422 59
2005 June 1730 1095 160 225 32
2005 July 1948 1148 166 239 49
2005 August 2345 1473 156 281 41
2005 September 2329 1258 219 297 31
2005 October 2232 1162 177 0 38
2005 November 1840 965 0 0 29
  1. * Month that the new law came into force.