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Table 6 Estimates of the impact of program exposure on the odds of condom use during last intercourse, male sample

From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia

OR (95% CI)

Total exposure

Radio programs

TV programs

"Maximum" sources

Exposure

    

   Total

1.095** (1.030 – 1.164)

   

   Radio programs

 

1.161** (1.060 – 1.272)

  

   TV programs

  

1.079 (0.964 – 1.207)

 

   "Maximum" sources

   

1.232** (1.084 – 1.401)

Age

0.945*** (0.931 – 0.959)

0.943*** (0.929 – 0.958)

0.947*** (0.933 – 0.961)

0.947*** (0.934 – 0.962)

Religion (ref: Protestant)

    

   Catholic

1.111 (0.823 – 1.501)

1.111 (0.823 – 1.500)

1.123 (0.833 – 1.516)

1.115 (0.825 – 1.505)

   Other

0.858 (0.402 – 1.832)

0.859 (0.403 – 1.831)

0.862 (0.405 – 1.833)

0.870 (0.408 – 1.855)

Residence (ref: rural)

 

*

  

   Capital

1.432 (0.922 – 2.224)

1.634* (1.074 – 2.486)

1.535 (0.967 – 2.436)

1.492 (0.971 – 2.293)

   Other urban

1.220 (0.878 – 1.695)

1.334 (0.976 – 1.824)

1.297 (0.922 – 1.826)

1.335 (0.977 – 1.824)

Education (ref: No formal education)

*

**

**

**

   Primary

1.213 (0.595 – 2.474)

1.185 (0.580 – 2.420)

1.292 (0.635 – 2.627)

1.201 (0.589 – 2.448)

   Secondary & higher

1.842 (0.885 – 3.833)

1.859 (0.896 – 3.854)

2.109* (1.020 – 4.361)

1.851 (0.893 – 3.835)

Number of partners past 12 months

1.195** (1.067 – 1.338)

1.192** (1.064 – 1.337)

1.199** (1.073 – 1.341)

1.195** (1.068 – 1.337)

Perceived AIDS risk (ref: None)

    

   Small

1.383 (0.968 – 1.976)

1.398 (0.979 – 1.998)

1.388 (0.972 – 1.982)

1.359 (0.951 – 1.942)

   Moderate

1.347 (0.923 – 1.965)

1.340 (0.918 – 1.955)

1.333 (0.915 – 1.943)

1.300 (0.891 – 1.897)

   High + has AIDS

1.061 (0.752 – 1.496)

1.049 (0.743 – 1.479)

1.086 (0.771 – 1.530)

1.076 (0.763 – 1.516)

Wants child in next 2 years

0.693* (0.503 – 0.954)

0.683* (0.496 – 0.940)

0.685* (0.497 – 0.942)

0.677* (0.492 – 0.932)

Last partner was casual

2.670*** (1.879 – 3.795)

2.700*** (1.898 – 3.841)

2.592*** (1.828 – 3.675)

2.610*** (1.837 – 3.710)

Constant

0.305** (0.131 – 0.708)

0.302** (0.130 – 0.703)

0.308** (0.133 – 0.713)

0.266** (0.114 – 0.620)

ORD

1.72

1.82

1.26

1.87

Pseudo-R2

11.9%***

12.1%***

11.5%***

12.0%***

  1. Significance: *: p < 0.050; **: p < 0.010; ***: p < 0.001