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Table 6 Estimates of the impact of program exposure on the odds of condom use during last intercourse, male sample

From: The reach and impact of social marketing and reproductive health communication campaigns in Zambia

OR (95% CI) Total exposure Radio programs TV programs "Maximum" sources
Exposure     
   Total 1.095** (1.030 – 1.164)    
   Radio programs   1.161** (1.060 – 1.272)   
   TV programs    1.079 (0.964 – 1.207)  
   "Maximum" sources     1.232** (1.084 – 1.401)
Age 0.945*** (0.931 – 0.959) 0.943*** (0.929 – 0.958) 0.947*** (0.933 – 0.961) 0.947*** (0.934 – 0.962)
Religion (ref: Protestant)     
   Catholic 1.111 (0.823 – 1.501) 1.111 (0.823 – 1.500) 1.123 (0.833 – 1.516) 1.115 (0.825 – 1.505)
   Other 0.858 (0.402 – 1.832) 0.859 (0.403 – 1.831) 0.862 (0.405 – 1.833) 0.870 (0.408 – 1.855)
Residence (ref: rural)   *   
   Capital 1.432 (0.922 – 2.224) 1.634* (1.074 – 2.486) 1.535 (0.967 – 2.436) 1.492 (0.971 – 2.293)
   Other urban 1.220 (0.878 – 1.695) 1.334 (0.976 – 1.824) 1.297 (0.922 – 1.826) 1.335 (0.977 – 1.824)
Education (ref: No formal education) * ** ** **
   Primary 1.213 (0.595 – 2.474) 1.185 (0.580 – 2.420) 1.292 (0.635 – 2.627) 1.201 (0.589 – 2.448)
   Secondary & higher 1.842 (0.885 – 3.833) 1.859 (0.896 – 3.854) 2.109* (1.020 – 4.361) 1.851 (0.893 – 3.835)
Number of partners past 12 months 1.195** (1.067 – 1.338) 1.192** (1.064 – 1.337) 1.199** (1.073 – 1.341) 1.195** (1.068 – 1.337)
Perceived AIDS risk (ref: None)     
   Small 1.383 (0.968 – 1.976) 1.398 (0.979 – 1.998) 1.388 (0.972 – 1.982) 1.359 (0.951 – 1.942)
   Moderate 1.347 (0.923 – 1.965) 1.340 (0.918 – 1.955) 1.333 (0.915 – 1.943) 1.300 (0.891 – 1.897)
   High + has AIDS 1.061 (0.752 – 1.496) 1.049 (0.743 – 1.479) 1.086 (0.771 – 1.530) 1.076 (0.763 – 1.516)
Wants child in next 2 years 0.693* (0.503 – 0.954) 0.683* (0.496 – 0.940) 0.685* (0.497 – 0.942) 0.677* (0.492 – 0.932)
Last partner was casual 2.670*** (1.879 – 3.795) 2.700*** (1.898 – 3.841) 2.592*** (1.828 – 3.675) 2.610*** (1.837 – 3.710)
Constant 0.305** (0.131 – 0.708) 0.302** (0.130 – 0.703) 0.308** (0.133 – 0.713) 0.266** (0.114 – 0.620)
ORD 1.72 1.82 1.26 1.87
Pseudo-R2 11.9%*** 12.1%*** 11.5%*** 12.0%***
  1. Significance: *: p < 0.050; **: p < 0.010; ***: p < 0.001