Table 2 Top 10 sponsors (by number of sponsorship listings on websites) for the top male and female sports (n = 398 different sponsors)
From: Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey
| Â | Sponsorship listings | Main product/activity of the sponsor | Classification used in this study | |
|---|---|---|---|---|
| Â | N | % | Â | Â |
NZ Community Trust | 40 | 6.3 | Gaming machine trust | Gambling |
Wellington City Council | 19 | 3 | City council | Non-sporting organisation |
Lion Foundation | 17 | 2.7 | Gaming machine trust | Gambling |
Pub Charity | 10 | 1.6 | Gaming machine trust | Gambling |
SPARC | 10 | 1.6 | Sporting body | Sporting organisation |
Champs Sports | 8 | 1.3 | Sports brand | Sports goods |
Scottwood Trust | 8 | 1.3 | Gaming machine trust | Gambling |
Unison Trust | 8 | 1.3 | Gaming machine trust | Gambling |
DB | 7 | 1.1 | Beer | Alcohol |
McDonalds | 6 | 0.9 | Fast food chain | Unhealthy food |