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Table 2 Top 10 sponsors (by number of sponsorship listings on websites) for the top male and female sports (n = 398 different sponsors)

From: Patterns of sports sponsorship by gambling, alcohol and food companies: an Internet survey

  Sponsorship listings Main product/activity of the sponsor Classification used in this study
  N %   
NZ Community Trust 40 6.3 Gaming machine trust Gambling
Wellington City Council 19 3 City council Non-sporting organisation
Lion Foundation 17 2.7 Gaming machine trust Gambling
Pub Charity 10 1.6 Gaming machine trust Gambling
SPARC 10 1.6 Sporting body Sporting organisation
Champs Sports 8 1.3 Sports brand Sports goods
Scottwood Trust 8 1.3 Gaming machine trust Gambling
Unison Trust 8 1.3 Gaming machine trust Gambling
DB 7 1.1 Beer Alcohol
McDonalds 6 0.9 Fast food chain Unhealthy food