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Table 1 Smoking references in the ten highest-grossing films in New Zealand in 2003

From: Smoking in film in New Zealand: measuring risk exposure

Film Rating Label* Any on-screen smoking Smoking-related imagery Smoking related dialogue Imagery and dialogue Total number of references Total duration (s)
Lord of the Rings:
The Two Towers
M 2     2 10
Harry Potter:
Chamber of Secrets
PG      0 0
Lord of the Rings:
The Return of the King
M 4    1 5 82
Matrix Reloaded M 2     2 5
Whale Rider PG 5   2   7 92
Finding Nemo PG      0 0
Pirates of the Caribbean M      0 0
Terminator 3:
Rise of the Machines
M   1    1 10
X-Men 2 M 4 6   2 12 197
Charlies Angels:
Full Throttle
M 5 4    9 38
Total   22 11 2 3 38 434
  1. * Neither PG nor M ratings prevent young children from viewing, but PG recommends parental guidance for younger viewers, and M are recommended for mature audiences (16 years and over).