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Table 1 Distribution of Years of Social Marketing Program Experience by Management Structure and by Socio-Economic Context

From: The importance of socio-economic context for social marketing models for improving reproductive health: Evidence from 555 years of program experience

  Distribution of Program Years  
  % NGO Affiliate % Local Organizations % Commercial Partnership No. of Program Years
Population Size     
   <10 Million 76.3% 17.1% 6.6% 211
   10–25 Million 62.7% 24.0% 13.3% 150
   25+ Million 72.5% 9.0% 18.5% 189
Urban Population     
   <25% 86.1% 13.9% 0.0% 101
   25–49% 80.8% 7.7% 11.5% 260
   50+% 47.0% 31.0% 22.0% 168
GNI per capita     
   <$1000 97.0% 3.0% 0.0% 132
   $1000–3000 68.2% 18.6% 13.2% 258
   $3000+ 52.3% 24.5% 23.2% 151
Phone mainlines per 1,000     
   <5 87.1% 11.8% 1.1% 178
   5–30 73.4% 9.2% 17.4% 184
   30+ 53.8% 27.4% 18.8% 186
Television sets per 1,000     
   <20 88.2% 10.1% 1.8% 169
   20–100 70.9% 18.7% 10.4% 182
   100+ 48.5% 23.3% 28.2% 163
Time Period     
   1986–93 56.4% 25.4% 18.3% 126
   1994–97 66.2% 18.5% 15.3% 216
   1998–01 85.9% 8.0% 6.1% 213
Region     
   Eastern Europe 100.0% 0.0% 0.0% 16
   Africa 89.7% 7.7% 2.6% 273
   Asia 64.2% 17.5% 18.3% 137
   Latin America 42.9% 41.9% 15.2% 105
   Mid. East/N. Afr. 13.6% 0.0% 86.4% 22
Total 71.5% 16.0% 12.4% 555