Table 1 Focus groups (>50 years old): selected comments about patient-provider communication, colon cancer knowledge, and screening

"My doctor never even told me that I needed a digital or colonoscopy, or the technical term.

The only concern is said was prostate. Nobody said anything about colon.''

[Male]

"I'm sixty years old and he's never told me to take one of these. I need to change doctors.''

[Female]

"Well you know, I think of men when I think of colorectal cancer.''

[Female]

"I've heard from 48 on up is a prostate exam more than anything else. I haven't heard anything about the colon. I really hadn't."

[Male]