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Table 2 Mean (SD) levels of perceived harm, positive attitudes, and openness to trying alternative tobacco products at pretest

From: Nonsmokers’ responses to new warning labels on smokeless tobacco and electronic cigarettes: an experimental study

  Perceived harm Positive attitudes Openness to trying
Moist snuff 7.13 (2.59) 1.72 (1.50) 1.08 (0.57)
Snus 7.35 (2.13) 1.88 (1.62) 1.08 (0.50)
E-cigarettes 4.91 (2.82) 3.47 (2.59) 1.34 (1.20)
  1. Note: All measures were on 1–9 scales with higher scores indicating greater perceived harm, more positive attitudes, and greater openness to using the product.