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Table 2 Mean (SD) levels of perceived harm, positive attitudes, and openness to trying alternative tobacco products at pretest

From: Nonsmokers’ responses to new warning labels on smokeless tobacco and electronic cigarettes: an experimental study

 

Perceived harm

Positive attitudes

Openness to trying

Moist snuff

7.13 (2.59)

1.72 (1.50)

1.08 (0.57)

Snus

7.35 (2.13)

1.88 (1.62)

1.08 (0.50)

E-cigarettes

4.91 (2.82)

3.47 (2.59)

1.34 (1.20)

  1. Note: All measures were on 1–9 scales with higher scores indicating greater perceived harm, more positive attitudes, and greater openness to using the product.
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BMC Public Health

ISSN: 1471-2458

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