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Table 2 Community communication and engagement strategy

From: Effectiveness and implementation of an obesity prevention intervention: the HeLP-her Rural cluster randomised controlled trial

Stakeholder group Method of contact Purpose
Government Departments Letter to provide general program information and point of contact Government departments can be powerful allies if the program aims align with government targets. They have knowledge of communities and can connect to local stakeholders.
Local health sector and local government Telephone call followed by email of program information and flyers. Local health workers and local government workers have good local knowledge of their own population, health issues, local champions and potential collaborators. They can assist recruitment and reach through and their databases and contacts and support with venues.
Regular program updates
Private sector and Telephone call and follow up email. Local champions have good communication skills and support local recruitment. They distribute flyers and encourage their networks to participate.
Local champions
Community sector, sports clubs, women’s groups, neighbourhood houses Telephone and send program information and flyers. Local organisations provide opportunity for recruitment, distribute flyers and identify potential links with local programs.
All local print and radio media outlets identified A media release sent, followed up by a telephone call to the editor/producer. We focus on local newspapers, offer photo opportunities and interviews to increase awareness and recruitment.
School Principals, Kindergarten Directors Telephone calls, meetings, and program information. Schools, kindergartens, childcare give direct access to participants. Principal support can validate the program. They provide practical support by distributing and promoting the program, providing space and refreshments.