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Table 1 Characteristics of eight EURO2012 matches broadcast on UK television

From: Alcohol marketing in televised international football: frequency analysis

  Ireland v Croatia France v England Sweden v England England v Ukraine Germany v Greece England v Italy Portugal v Spain Spain v Italy Total
Date 10 June 11 June 15 June 19 June 22 June 24 June 27 June 1 July --
Kickoff time (CET)a 2045 1800 2045 2045 2045 2045 2045 2045 --
Tournament stage Groups Groups Groups Groups Quarter final Quarter final Semi-final Final --
Channel ITV1 ITV1 BBC1 ITV1 ITV1 BBC1 BBC1 BBC1 --
Broadcast length (mins available) 162 208 136 190 154 227 214 196 1487
UK TV viewers (millions)b 6.61 9.88 14.25 12.98 7.05 20.34 10.30 12.41 93.82
  1. aCET: Central European Time; bAverage audience for full broadcast, provided by British Audience Research Bureau.