Skip to main content

Table 2 Number of participants exposed to each concept

From: Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

   Concept  
  Control Self-efficacy only Threat only Threat and self-efficacy
Non-pregnant 58 132 83 81
Pregnant 40 26 25 25
TOTAL 98 158 108 106
\