Skip to main content

Table 2 Number of participants exposed to each concept

From: Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

  

Concept

 
 

Control

Self-efficacy only

Threat only

Threat and self-efficacy

Non-pregnant

58

132

83

81

Pregnant

40

26

25

25

TOTAL

98

158

108

106

Back to article page

BMC Public Health

ISSN: 1471-2458

Contact us