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Table 1 Demographic characteristics (n = 354)

From: Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

Demographic measure

Participants (n = 354) n (%)

Age

 

18-24 yrs

53 (15.0)

25-29 yrs

85 (24.0)

30-34 yrs

71 (20.1)

35-39 yrs

85 (24.0)

40-45 yrs

60 (16.9)

Education – highest level

 

Year 9 or below

2 ( 0.6)

Year 10 or 11

34 ( 9.6)

Year 12

66 (18.6)

Trade certificate

24 ( 6.8)

Non-trade certificate

33 ( 9.3)

Associate/undergrad diploma

40 (11.3)

Bachelor degree

98 (27.7)

Post-graduate degree

57 (16.1)

Marital status

 

Never married

79 (22.3)

Widowed

2 ( 0.6)

Divorced

15 ( 4.2)

Separated

10 ( 2.8)

Married/de-facto

248 (70.1)

Socio-economic status*

 

Live in suburb ≤ 50%

96 (27.2)

Live in suburb 51–84%

137 (38.6)

Live in suburb ≥ 85%

121 (34.2)

Children

 

Have children

190 (53.7)

Do not have children

164 (46.3)

Parity - those with children:

 

1 child

64 (33.7)

2 children

84 (44.2)

3 children

31 (16.3)

4 children

7 ( 3.7)

5 or more

4 ( 2.1)

Might become pregnant in next 2 years

 

Yes

110 (31.1)

No

168 (47.5)

Unsure

76 (21.5)

Alcohol – positive score for alcohol misuse

 

(AUDIT-C – a composite score ≥3)

260 (73.4)

Alcohol - how often have a drink containing alcohol

 

4 or more times/week

51 (14.4)

2-3 times/week

111 (31.4)

2-4 times/month

118 (33.3)

Monthly or less

74 (20.9)

Never

N/A (not eligible)

Alcohol - how many drinks on a typical occasion

 

10 or more

7 ( 2.0)

7, 8 or 9

15 ( 4.2)

5 or 6

44 (12.4)

3 or 4

85 (24.0)

1 or 2

203 (57.3)

  1. *Measured by suburb of residence according to state percentiles of advantage/disadvantage [22].