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Table 1 Demographic characteristics (n = 354)

From: Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

Demographic measure Participants (n = 354) n (%)
Age  
18-24 yrs 53 (15.0)
25-29 yrs 85 (24.0)
30-34 yrs 71 (20.1)
35-39 yrs 85 (24.0)
40-45 yrs 60 (16.9)
Education – highest level  
Year 9 or below 2 ( 0.6)
Year 10 or 11 34 ( 9.6)
Year 12 66 (18.6)
Trade certificate 24 ( 6.8)
Non-trade certificate 33 ( 9.3)
Associate/undergrad diploma 40 (11.3)
Bachelor degree 98 (27.7)
Post-graduate degree 57 (16.1)
Marital status  
Never married 79 (22.3)
Widowed 2 ( 0.6)
Divorced 15 ( 4.2)
Separated 10 ( 2.8)
Married/de-facto 248 (70.1)
Socio-economic status*  
Live in suburb ≤ 50% 96 (27.2)
Live in suburb 51–84% 137 (38.6)
Live in suburb ≥ 85% 121 (34.2)
Children  
Have children 190 (53.7)
Do not have children 164 (46.3)
Parity - those with children:  
1 child 64 (33.7)
2 children 84 (44.2)
3 children 31 (16.3)
4 children 7 ( 3.7)
5 or more 4 ( 2.1)
Might become pregnant in next 2 years  
Yes 110 (31.1)
No 168 (47.5)
Unsure 76 (21.5)
Alcohol – positive score for alcohol misuse  
(AUDIT-C – a composite score ≥3) 260 (73.4)
Alcohol - how often have a drink containing alcohol  
4 or more times/week 51 (14.4)
2-3 times/week 111 (31.4)
2-4 times/month 118 (33.3)
Monthly or less 74 (20.9)
Never N/A (not eligible)
Alcohol - how many drinks on a typical occasion  
10 or more 7 ( 2.0)
7, 8 or 9 15 ( 4.2)
5 or 6 44 (12.4)
3 or 4 85 (24.0)
1 or 2 203 (57.3)
  1. *Measured by suburb of residence according to state percentiles of advantage/disadvantage [22].
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