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Table 1 Correspondences between theories for tailoring health messages

From: Developing anti-tobacco messages for Australian Aboriginal and Torres Strait Islander peoples: evidence from a national cross-sectional survey

Resnicow (2000)

Kreuter (2003)

Surface structure

Peripheral strategies

 

Linguistic strategies

 

Evidential strategies

Deep structure

Constituent-involving strategies

 

Sociocultural strategies

  1. Definitions of terms:
  2. Surface structure: matching materials and messages to ‘superficial’ characteristics of target population.
  3. Deep structure: incorporating cultural, social and historical, mental and psychological forces that influence the targeted health behaviour.
  4. Peripheral strategies: give the appearance of cultural appropriateness by colours, images etc.
  5. Linguistic strategies: make materials more accessible through the use of appropriate language.
  6. Evidential strategies: use epidemiological evidence specific to a population.
  7. Constituent-involving strategies: draw directly on experiences of members of the target group.
  8. Sociocultural strategies: places health issues in context of social and cultural values.
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BMC Public Health

ISSN: 1471-2458

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