Table 1 Children’s selection of favorite product and packaging, and healthiest product
From: A qualitative study of children’s snack food packaging perceptions and preferences
Product name | Child-targeted marketing strategies | Favorite product | Favorite packaging | Healthiest product |
|---|---|---|---|---|
n (%) | n (%) | n (%) | ||
Cheetos | Promotional character | 9 (24.4) | 4 (10.8) | 2 (5.4) |
Lay’s Potato Chips | Promotional character, premium offer, movie tie-in | 6 (16.2) | 7 (18.9) | 0 (0.0) |
Fiesta Snax | None | 7 (18.9) | 4 (10.8) | 0 (0.0) |
Lors | None | 2 (5.4) | 4 (10.8) | 2 (5.4) |
Cremas | Promotional character, premium offer, movie tie-in | 1 (2.7) | 0 (0.0) | 2 (5.4) |
Chupi Frut | Promotional character, movie tie-in | 3 (8.1) | 5 (13.6) | 8 (21.6) |
V8 Splash | None | 3 (8.1) | 7 (18.9) | 20 (54.1) |
Grapette Soda | Promotional character, movie tie-in | 6 (16.2) | 6 (16.2) | 3 (8.1) |