"…they (the Government) always like information and communication campaigns because they prefer to have visibility. That’s also sometimes a problem because in the first place they want some concrete visible action instead of structural changes but in fact it is always a combination of those options in fact."
"Certainly the Government would be most willing to do, would be giving some money for education and information campaigns, which in my opinion would be the least effective."
"I think we can forget education and information campaigns. OK they are good but they are not going to be very effective. So I think the most effective points would be legislation, regulation and taxation."