Table 6 Voluntary & mandatory reformulation

"…we need to do something for health related regulations like smoking campaigns, the smoking ban and the same thing is for trans fats or for fat or for sugar or for salt. We need to do something about the regulation because if we leave it to the voluntary, it will be very, very low…"

Italy 2

"…the reformulation of products will have one of the greatest impacts because if you get reformulation of foods… in Malta we know that people eat a lot of bread so we like get the salt within the bread slowly reduced in the bread they’re gonna eat, and that doesn’t really need behaviour change because they are eating whatever they are finding available. So we reduce like the trans fats within the products which are available and then they are eating less trans fats. So that maybe one of the easiest approaches but we have to tackle industry."

Malta 5

"No, it [voluntary reformulation] might be effective, but I’m not sure that it is being done in a substantial way. It’s only being done for those food products where the company can use it as an additional unique selling point, to say that they have less fat content than the other company. So it will work for a number of foods but it will not work for the vast majority of foods. Regulating the levels of fat and sugar in foods would be more effective, forcing food companies to do it."

Belgium 1