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Table 1 Website analysis according to the WHO’s “Good Information Practice Essential Criteria for Vaccine Safety Web Sites”

From: How has the flu virus infected the Web? 2010 influenza and vaccine information available on the Internet

Website analysis criteria

Pro/neutralWebsites % (N=79)

Adverse Websites % (N=10)

p

GENERAL INFORMATION

   

Website type

   

-Association/scientific society

8.9

10

-

-Pharmaceutical company

5.1

0

-

-Hospital/clinic/health facility

16.5

0

-

-Dictionary/encyclopaedia

2.5

0

-

-Online pharmacy

1.3

0

-

-Government website

32.9

0

-

-Academic website

6.3

0

-

-Other

26.6

90

-

CREDIBILITY

   

Mission of website

   

Website mission declared

96.2

70

0.0018

Public to whom information is addressed declared

96.2

70

0.0018

Content adheres to website mission (if mission is expressed, P= 76; A=7)*

100

85.7

0.0009

Disclosure of ownership/source

   

Owner’s name (person or organisation) declared

96.2

80

0.036

Owner’s address declared

83.5

60

ns

Owner’s credentials/status declared

93.7

70

0.0137

If owner is an organisation, what type of organisation (if credentials are declared, P=74; A=7)*

   

• Business organisation

35.1

0

-

• Governmental organisation

33.8

0

-

• Non-profit organisation

13.5

42.9

-

• Other

17.6

57.1

-

Presence of affiliations, partnerships, alliances

31.7

10

ns

Type of affiliation/ partner/ alliance (if present, P=25; A=1 )*

   

• Government organisation

40

0

-

• Public health agency

32

0

-

• Associations/groups

20

0

-

• Clinic/hospital

24

0

-

• Medical/health information websites

36

0

-

• Other

56

100

-

List of members of Editorial Board, Advisory Board, Board of Directors (at least one) and their credentials

63.3

50

ns

Transparency of sponsorship

   

Sources of funding declared

70.9

40

0.0496

Presence of advertising

30.4

20

ns

Declaration/description of advertising policy (if advertising present, P=24; A=2 )*

83.3

50

ns

Contents aimed at promotion and online selling (products/services)

41.8

60

ns

Contents aimed at promotion/online selling clearly visible (if present, P= 33; A=6)*

97

83.3

ns

Absence of conflict of interests is declared

16.5

0

ns

Who declares absence of conflict of interests (if declared, P=13 )*

   

- Sponsor/Donor

61.5

0

-

- Partner/Affiliated

7.7

0

-

- Author/Responsible

69.2

0

-

Accountability to users

   

Owner can be contacted by telephone/e-mail/electronic form/fax (at least one)

97.5

90

ns

Contacts are accessible on the homepage and also on the other Web pages (if owner can be contacted, P=77; A=9)*

96.1

55.6

0.0000

Interactive communication is possible (e.g. chat room, forum, community, etc.)

36.7

30

ns

Information about moderator on the page dedicated to interaction (if interactive communication is possible, P=29; A=3)*

17.2

66.7

0.0487

Possible inaccuracy of information published in the posts is declared (if interactive communication is possible, P=29; A=3)*

27.6

33.3

ns

Data protection

   

User is informed about possible use of his personal data

88.6

20

0.0000

Presence of privacy statement or confidentiality policy page

91.1

40

0.0000

Data firewall from non-authorized accesses

68.4

20

0.0029

Responsible partnering

   

Notification when leaving the website

7.6

0

ns

ACCESSIBILITY

   

Ease of access to the website

100

100

ns

it’s possible to download programs to open files (audio, video, pdf)

40.5

10

0.0599

Presence of internal search engine

86.1

70

ns

Return to previous websites is possible

98.7

100

ns

Absence of “broken links”

86.1

90

ns

Presence of “reserved areas”

41.8

20

ns

Presence of copyrighted information

87.3

50

0.003

Information about legal use/distribution of copyrighted material (if present, P= 69; A=5)*

76.8

80

ns

Website availability in different languages

44.3

10

0.0373

It’s possible to change fount

31.7

10

ns

DESIGN

   

Logical/ordered access to information

100

90

0.0047

Ease of Web surfing: at least two of site map/index/help function/FAQ page/internal search engine

79.8

40

0.006

Consistent design (layout, font, logos, icons, etc.

93.7

60

0.0009

Professional appearance/pleasing aesthetics

94.9

50

0.0000

CONTENT

   

Authority of sources

   

Author is declared for each content

27.9

70

0.0074

People in charge team for website in general is declared

50.6

10

0.0152

Authors’ credentials are declared

57

80

ns

What kind of credentials (if they’re declared, P= 45; A=8)*

   

• Medical

95.6

62.5

0.0032

• Other

28.9

50

ns

Presence of quality marks/awards/certifications

41.8

10

0.0514

Accuracy

   

It’s possible to contact author/person in charge for website content

12.7

40

0.0253

Currency

   

Date of Web page content compilation is declared

22.8

10

ns

Date of last Web page updating is declared

55.7

0

0.0009

Date of last website updating is declared

8.9

0

ns

  1. Notes:
  2. Percentages were calculated using as denominators the total number of pro/neutral websites (N=79) and the total number of adverse websites (N=10), except when marked *.
  3. * : the denominator is the number of websites with the feature in question.
  4. P: websites with pro/neutral attitude to flu vaccine.
  5. A: websites with adverse attitude to flu vaccine.
  6. ns: not statistically significant.