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Table 2 Exposure to the ‘make your position clear’ (MYPC) campaign: maximum n = 784, excluding those self-identified as HIV positive

From: Exposure and impact of a mass media campaign targeting sexual health amongst Scottish men who have sex with men: an outcome evaluation

   n %
Unaided recall of campaign (n = 784) Named/alluded to MYPC 56 7.1
  Named other campaigns only 203 25.9
  No recall of campaigns/omitted 525 67.0
Heard of MYPC campaign? (n = 751) Yes 261 34.8
  No 438 58.3
  Unsure 52 6.9
Recognise MYPC logo? (n = 754) Yes 257 34.1
  No 462 61.3
  Unsure 35 4.6
Seen MYPC images in previous 12 months? (n = 742) Yes 424 57.1
  No 318 42.9
If images seen: How often seen images on gay scene? (n = 378) Never 76 20.1
  Occasionally 188 49.7
  Many times 114 30.2
If images seen: How often seen images outside the gay scene? (n = 371) Never 137 36.9
  Occasionally 147 39.6
  Many times 87 23.5
Picked up MYPC leaflet? (n = 671) Yes 68 10.1
  No 603 89.9
Talked to outreach worker about MYPC? (n = 729) Yes 27 3.7
  No/unsure 702 96.3