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Table 1 Products and placements during State of Origin 2012

From: Eat, drink and gamble: marketing messages about ‘risky’ products in an Australian major sporting series

Product

Brands

On field placements

Off field placements

Alcohol

XXXX Gold (Beer)

Fixed banners around stadium

Coach Box

Victoria Bitter (Beer)

Triangular display boards on field

Towelling

Tooheys (Beer)

Fixed banner

Backs of chair (dressing room)

Russian Standard

Try post marker

Drink coolers (exterior and interior)

Vodka (Spirits)

Goal post padding

Floor signage (dressing room)

Hahns Superdry (Beer)

Painted logos on field

Wall signage (dressing room)

Bottlemart (Alcohol store)

Walk through banners

Signage above doors (dressing room)

Bundaberg (Rum)

Dynamic electronic banners

Locker signage

 

Player jersey logos

Scoreboard advertising

Coach and Staff Uniforms

Player jersey logos

  

Coach and team staff uniforms

Gambling

TAB Sports Bet

Dynamic electronic banner

None

Keno Replay

Triangular display board on field

 

Powerball

Keno logo on envelope held by Commentator

Tatts Lotto

 

Unhealthy Food and Beverages

Coca Cola Zero (Beverage)

Triangular display board on field

Scoreboard advertising

Coca Cola (Beverage)

 

Dynamic electronic Banner

McDonalds (Unhealthy Food)

Logos on the match ball

McDonald’s stadium banner

Dominos (Unhealthy Food)

  

Nutri Grain (Unhealthy Food)