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Table 1 Socio-demographic profile of three study communities, 2007–2011 Census data[33]

From: Social media use by community-based organizations conducting health promotion: a content analysis

  Population Race*      Economics  
   White (%) Black (%) Asian (%) Other (%)** Hispanic or Latino (%) Median household Income ($)*** Adults living below the poverty level (%)
Boston 609,942 56.7 27.8 9.7 9.8 17.3 51,739 19.8
Greater Lawrence         
Lawrence 75,761 35.1 5.8 3.3 59.6 72.9 31,478 23.9
Methuen 46,785 80.7 2.8 5.1 13.9 17.6 65,799 7.6
North Andover 28,156 90.7 1.9 6.0 2.6 2.9 95,199 4.0
Greater Worcester         
Worcester 181,045 79.2 12.1 6.3 5.4 19.3 45,846 16.6
Leicester 10,934 96.5 1.4 2.0 0.5 4.1 72,471 5.3
Paxton 4,767 92.7 4.8 2.5 0.6 0.9 105,072 3.0
Holden 17,197 96.4 0.9 2.8 0.6 1.2 89,660 3.7
West Boylston 7,660 90.4 5.4 0.3 4.8 6.9 73,600 3.8
Boylston 4,320 97.6 0.0 2.0 7.4 3.0 91,734 1.2
Shrewsbury 35,269 81.1 2.1 17.3 2.0 2.4 88,985 4.1
Grafton 17,472 89.5 2.4 8.4 0.6 2.2 89,950 6.3
Millbury 13,250 96.2 0.7 2.9 1.0 3.0 77,883 2.5
Auburn 16,183 97.6 1.3 0.6 1.8 1.0 73,559 4.9
  1. *Reported alone or in combination with other categories.
  2. **Includes (alone or in combination): American Indian and Alaska Native, Native Hawaiian and Other Pacific Islander, and Some Other Race.
  3. ***In 2011 inflation-adjusted dollars.