National focus ( n) | Medical focus ( n) | News actor ( n) | Appeals (%)** | Credibility (%) | Risks (%) |
---|---|---|---|---|---|
Thailand – 27 | Cosmetic surgery – 29 | Expert – 56 (Au: 45) | Low cost – 53.8 | Reference to number of international patients – 35.4 | Uncertainty as to what is on offer – 69.2 |
India – 19 | Transplant surgery – 22 | Patient – 27 (F: 19; Au: 26) | Access to services (except for reasons of cost) – 36.9 | Use of personal testimonials – 18.5 | Complications – 47.7 |
China – 12 | Orthopaedic surgery – 11 | Medical tourism facilitator/representative of overseas hospital – 23 (Au: 21) | No waiting time – 33.8 | Logo/branding symbol – 15.4 | Ethical dilemmas – 36.9 |
Malaysia and The Philippines – 11 each | Dental surgery – 9 | Government spokesperson or official – 15 (Au: 6) | Travel opportunity – 32.3 | Surgeon/practitioner biography or education – 12.3 | Exposure to novel risks – 24.6 |
Other – 8 | Cardiac surgery – 7 | Family member/carer – 7 (F: 4) | Ability to ‘feel good’ – 29.2 | Mention of international accreditation – 4.6 | Lack of legal recourse – 21.5 |
Pakistan – 6 | Reproductive therapies – 5 | Other – 6 (Au: 5) | Greater convenience – 20.0 | Ease of contacting practitioner post-procedure – 4.6 | Post-operative care – 21.5 |
Iraq – 4 | ‘Medical tourism’ in general; novel, drug-resistant infection and stem-cell therapy – 3 each | Lawyer – 3 | State-of-the-art facilities – 20.0 | Procedural risk – 16.9 | |
Brazil – 3 | Other – 2 | Kidney donor – 2 (F: 1; Au: 1) | High-quality services – 15.4 | Difficulty in contacting practitioner post-procedure – 6.2 | |
Colombia and South Africa – 2 each | Politician – 1 (Au: 1) | Personalised service – 15.4 | |||
‘Asia’ in general – 1 | Surgeon/practitioner expertise – 6.2 | ||||
No country named – 8 | Access to ‘medical breakthrough’ – 4.6 | ||||
Access to latest technology – 3.1 |