From: Compliance with children’s television food advertising regulations in Australia
Relevant section of the Code | Campaign breaches | Number of aired advertisements |
---|---|---|
“Advertising must: | Hungry Jack's: Angus Brekky Wrap | 1 |
(a) Represent healthier choices, as determined by a defined set of Nutrition Criteria for assessing children’s meals [14] | McDonald’s: The Quarter Pounder | 1 |
and/or | Red Rooster Free Range burger | 1 |
Red Rooster Free Range wrap | 1 | |
(b) Represent a healthy lifestyle, designed to appeal to the intended audience through messaging that encourages: | Red Rooster: Two For $10 | 1 |
(i) healthier choices, as determined by a defined set of Nutrition Criteria for assessing children’s meals and | ||
(ii) physical activity” (p 1–2). | ||
No premium offers unless the reference to the premium is merely incidental to the product. | McDonald’s Happy Meal with toys from Batman, ICarly and Australia Zoo | 4 |
McDonald's: What Song Makes You Feel Young? | 2 | |
No promotions and endorsements by popular characters | McDonald’s Adult playground with Ronald McDonald and Hamburger | 16 |
McDonald’s Happy Meal with toys from Batman, ICarly and Australia Zoo | 4 | |
TOTAL | 29 |