The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

Table 4 Communications mechanisms reported as important to recruitment in early and late stages of the intervention (n = number of people reporting each factor as an influence)

	Months 1 and 2 n (column %)	Months 5 and 6 n (column %)	χ2, df	p values
Posters	25 (35.20)	7 (17.50)	21.938, 4	<.001
Outdoor banner	15 (21.10)	3 (7.50)
Word of mouth	11. (15.50)	23 (57.50)
Doordrop leaflet	15 (21.10)	6 (15.00)
Leaflet from child’s school	5 (7.00)	1 (2.50)

ISSN: 1471-2458