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Table 4 Communications mechanisms reported as important to recruitment in early and late stages of the intervention (n = number of people reporting each factor as an influence)

From: The effect a of community-based social marketing campaign on recruitment and retention of low-income groups into physical activity programmes - a controlled before-and-after study

  Months 1 and 2 n (column %) Months 5 and 6 n (column %) χ2, df p values
Posters 25 (35.20) 7 (17.50) 21.938, 4 <.001
Outdoor banner 15 (21.10) 3 (7.50)   
Word of mouth 11. (15.50) 23 (57.50)   
Doordrop leaflet 15 (21.10) 6 (15.00)   
Leaflet from child’s school 5 (7.00) 1 (2.50)