Table 1 Weeks and type of advertising in July 2010- June 2011
week 1 - 9 | Time period 1 tracking survey; no advertising | week 31 | TV, press & online |
week 10 | TV, print, radio & online | week 32 | TV, press & online |
week 11 | TV & online advertising | week 33 | online |
week 12 | TV, print, radio & online | week 34 | no advertising |
week 13 | TV & online | week 35 | Time period 2 tracking survey; no advertising |
week 14 | online | week 36 | Letter box drops & magazine inserts in prescribed geographical locations |
week 15 | online | week 37 | Letter box drops & magazine inserts & "Swap it" branding |
week 16 | online | week 38 | Magazine inserts, press, online & "Swap it" branding |
week 17 | online, print & radio | week 39 | TV, magazine inserts, press, online & "Swap it" branding |
week 18 | online advertising | week 40 | TV, magazine inserts, press, online & "Swap it" branding |
week 19 | TV, print, radio & online | week 41 | Print & online |
week 20 | no advertising | week 42 | |
week 21 | TV & print | week 43 | |
week 22 | TV | week 44 | |
week 23 | TV & print | week 45 | TV & print & online |
week 24 | TV | week 46 | Print & online |
week 25 | TV | week 47 | Print & online |
week 26 | TV | week 48 | Print & online |
week 27 | TV | week 49 | TV & print & online |
week 28 | TV and online | week 50 | TV & print |
week 29 | TV and online | week 51 | TV & print |
week 30 | TV and online | week 52 | Time period 3 tracking survey ; no advertising |
Total advertising throughout the year | |||
Print advertisements | · 26 in metropolitan press titles | · 75 in culturally and linguistically diverse press titles | |
· 104 in suburban press titles | |||
· 205 in primary regional press titles | · 10 in Aboriginal press titles | ||
Online advertisements | · 15 sec pre roll advertising; behavioural and demographic targeted advertising; direct traffic and sponsored links | ||
Letterbox drops and Magazine inserts | · 309,000 letter box drops; 271,254 metropolitan households and 37,087 regional households specifically targeted to disadvantaged locations (based on geography and unhealthy lifestyle behaviours) | ||
· 522,000 inserts into “open road”, 161,000 in Newcastle and Hunter region, 121,000 in North Coast region, 69,000 Southern Tablelands and Central West NSW and 109,000 South Coast NSW. | |||
Radio | · 440 “live read” 10 sec advertisements in metropolitan Sydney | ||
· 200 “live read” 10 sec advertisements in regional locations (Central Coast, Newcastle, Nowra, Lithgow and Wollongong | |||