| Public health | Government | Vox populi | Drinks industry | Advertising | Reporter | NGO or CBO | Sport | ||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 | N | % | n | % | N | % | N | % | n | % | N | % | n | % | n | % |
Supportive news frames | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
A sensible public health response | 113 | 29.5 | 56 | 25 | 30 | 18.1 | - | - | 3 | 3.1 | 30 | 12.9 | 9 | 23.7 | 1 | 1.2 |
Essential to protect the young | 52 | 13.6 | 5 | 2.2 | 16 | 9.6 | 1 | 1.0 | - | - | 19 | 8.2 | 2 | 5.3 | 1 | 1.2 |
Combat disingenuous industries | 79 | 20.6 | 20 | 8.9 | 19 | 11.4 | 1 | 1.0 | 1 | 1.0 | 27 | 11.6 | 6 | 15.8 | 2 | 2.4 |
Essential control on pervasive branding | 46 | 12.0 | 9 | 4.0 | 24 | 14.5 | 1 | 1.0 | - | - | 20 | 8.6 | 7 | 18.4 | 1 | 1.2 |
Especially necessary in sport | 70 | 18.3 | 71 | 31.7 | 24 | 14.5 | - | - | - | - | 38 | 16.4 | 5 | 13.2 | 8 | 9.6 |
Unsupportive news frames | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â | Â |
Unnecessary for a responsible industry | 1 | 0.3 | 5 | 2.2 | 8 | 4.8 | 92 | 93.9 | 38 | 38.8 | 56 | 24.1 | 8 | 21.1 | 64 | 77.1 |
An attack on legitimate commercial activity | - | - | - | - | - | - | 2 | 2.0 | 50 | 51.0 | 6 | 2.6 | - | - | 2 | 2.4 |
Ineffective and ‘nannyist’ | 2 | 0.5 | 7 | 3.1 | 42 | 25.3 | - | - | 4 | 4.1 | 26 | 11.2 | 1 | 2.6 | 4 | 4.8 |
Seen as unnecessary by the government | 1 | 0.3 | 36 | 16.1 | 1 | 0.6 | - | - | - | - | 1 | 0.4 | - | - | - | - |
NEUTRAL FRAMING | 19 | 5.0 | 15 | 6.7 | 2 | 1.2 | 1 | 1.0 | 2 | 2.0 | 9 | 3.9 | - | - | - | - |
TOTAL | 383 | 100 | 224 | 100 | 166 | 100 | 98 | 100 | 98 | 100 | 232 | 100 | 38 | 100 | 83 | 100 |