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Table 3 News-actor support for advertising restrictions – statements N = 1,322

From: Advocates, interest groups and Australian news coverage of alcohol advertising restrictions: content and framing analysis

  Public health Government Vox populi Drinks industry Advertising Reporter NGO or CBO Sport
  N % n % N % N % n % N % n % n %
Supportive news frames                 
A sensible public health response 113 29.5 56 25 30 18.1 - - 3 3.1 30 12.9 9 23.7 1 1.2
Essential to protect the young 52 13.6 5 2.2 16 9.6 1 1.0 - - 19 8.2 2 5.3 1 1.2
Combat disingenuous industries 79 20.6 20 8.9 19 11.4 1 1.0 1 1.0 27 11.6 6 15.8 2 2.4
Essential control on pervasive branding 46 12.0 9 4.0 24 14.5 1 1.0 - - 20 8.6 7 18.4 1 1.2
Especially necessary in sport 70 18.3 71 31.7 24 14.5 - - - - 38 16.4 5 13.2 8 9.6
Unsupportive news frames                 
Unnecessary for a responsible industry 1 0.3 5 2.2 8 4.8 92 93.9 38 38.8 56 24.1 8 21.1 64 77.1
An attack on legitimate commercial activity - - - - - - 2 2.0 50 51.0 6 2.6 - - 2 2.4
Ineffective and ‘nannyist’ 2 0.5 7 3.1 42 25.3 - - 4 4.1 26 11.2 1 2.6 4 4.8
Seen as unnecessary by the government 1 0.3 36 16.1 1 0.6 - - - - 1 0.4 - - - -
NEUTRAL FRAMING 19 5.0 15 6.7 2 1.2 1 1.0 2 2.0 9 3.9 - - - -
TOTAL 383 100 224 100 166 100 98 100 98 100 232 100 38 100 83 100