Tobacco promotion 'below-the-line': Exposure among adolescents and young adults in NSW, Australia

BMC Public Health

Table 2 Proportions in NSW exposed to forms of tobacco promotion by gender and age (n = 1000)

EXPOSURE	Male %	Female %	p	12-18 years %	18-24 years %	Total p
PROMOTIONS OR ADVERTISING
Events/festivals			NS			=.001
Never/rarely	79.7	75.2		72.8	81.6	77.5
Sometimes/often	20.3	27.8		27.2	18.4	22.5
Pubs/clubs/nightclubs/bars*			NS			=.033
Never/rarely	71.4	67.2		75.9	67.3	69.2
Sometimes/often	28.9	32.8		24.1	33.7	30.8
BRANDS, COMPANY NAMES OR LOGOS
Internet			NS			<.001
Never/rarely	81.9	78.2		73.9	85.5	80.1
Sometimes/often	18.1	21.8		26.1	14.5	19.9
PEOPLE SMOKING CIGARETTES
Movies			NS			NS
Never/rarely	24.1	21.5		22.6	23.0	22.8
Sometimes/often	75.9	78.5		77.4	77.0	77.2
TV shows			NS			NS
Never/rarely	34.6	29.3		29.2	34.4	32.0
Sometimes/often	65.4	70.7		70.8	65.6	68.0
Video games			<.001			NS
Never/rarely	66.7	87.2		76.5	77.0	76.8
Sometimes/often	33.3	12.8		23.6	23.0	23.3
On the internet			NS			NS
Never/rarely	75.3	73.5		74.1	74.7	74.4
Sometimes/often	24.7	26.5		25.9	25.3	25.6
CIGARETTE PACK DISPLAYS†
Large supermarkets			=.018			<.001
Low	35.6	30.2		23.9	40.8	32.9
Med	33.5	30.3		36.8	27.8	31.9
High	30.9	39.5		39.3	31.5	35.1
Small supermarkets			<.001			<.001
Low	39.2	28.1		25.6	40.8	33.7
Med	36.4	32.4		37.7	31.6	34.4
High	24.4	39.6		36.7	27.6	31.8
Convenience stores			=.001			NS
Low	41.1	31.7		34.5	38.2	36.5
Med	38.7	39.4		40.9	37.4	39.0
High	20.3	28.9		24.6	24.4	24.5
Petrol stations			NS			=.014
Low	30.4	30.3		28.0	32.4	30.4
Med	33.7	32.9		38.1	29.2	33.3
High	35.9	36.8		34.0	38.4	36.3

† Level of exposure determined by combination of frequency visiting site and frequency seeing pack displays.
* Respondents aged 12-15 years excluded (n = 334) as not asked this question - younger age group 16-17 year-olds only.

ISSN: 1471-2458