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Table 1 Agreement and motivation ratings (SE) for messages at pre-testing

From: A multi-component stair climbing promotional campaign targeting calorific expenditure for worksites; a quasi-experimental study testing effects on behaviour, attitude and intention

a) Calorific expenditure messages Told nothing Told true
Agree Motivate Agree Motivate
Interview Cohort 1     
Burns more calories per minute than jogging 2.27 2.42 2.46 3.67***a
  (0.16) (0.16) (0.13) (0.14)
Burns more calories per minute than rowing 1.69 1.99 1.81 3.74***
  (0.11) (0.14) (0.11) (0.15)
Interview Cohort 2
Burns more calories per minute than jogging 2.60 2.44 2.77 4.53***
  (0.15) (0.17) (0.13) (0.08)
Burns more calories per minute than rowing 2.20 2.39 2.79 4.40***
  (0.15) (0.17) (0.12) (0.09)
b) Comparison messages
Aids weight loss 2.59 1.97†††b 2.64 3.33**
  (0.16) (0.16) (0.16) (0.15)
Is daily exercise 3.87 3.34†† 3.39 3.41
  (0.14) (0.14) (0.15) (0.13)
Exercises your heart 4.01 3.35††† 3.64 3.99
  (0.13) (0.16) (0.08) (0.13)
Helps to keep you healthy 3.30 2.69††† 3.54 3.63
  (0.16) (0.15) (0.14) (0.15)
Keeps you fit 4.07 3.50†† 3.49 3.59
  (0.12) (0.14) (0.12) (0.14)
  1. Table legend: a Motivate > Agreement: * = p < .05, ** = p < .01, *** = p < .001.
  2. b Agreement > Motivate: † = p < .05, †† = p < .01, ††† = p < .001.