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Table 2 Self-report Measures for texts and photos by smoking status

From: Eye movement responses to health messages on cigarette packages

  High Threat Photo Low Threat Photo
  Coping High Risk Coping High Risk
  Smokers Non-Smokers Smokers Non-Smokers Smokers Non-Smokers Smokers Non-Smokers
Text         
Acceptance 4.25 4.95 5.06 4.97 4.32 4.94 5.24 5.24
  (1.32) (1.00) (0.83) (1.14) (1.17) (1.04) (0.94) (1.11)
Novelty 3.16 3.57 3.20 3.41 3.28 3.68 3.04 3.35
  (1.69) (1.28) (1.50) (1.41) (1.52) (1.21) (1.12) (1.38)
Relevance 2.35 1.23 3.11 1.21 2.45 1.20 2.76 1.37
  (1.14) (0.70) (1.33) (0.66) (1.19) (0.65) (1.20) (0.98)
Threat 1.73 1.69 4.09 3.87 1.82 1.53 4.02 3.99
  (0.97) (0.84) (1.25) (1.59) (1.02) (0.86) (1.23) (1.68)
Photo         
Threat 4.49 4.38 4.74 4.58 1.72 1.51 1.87 1.58
  (1.29) (1.47) (1.27) (1.76) (1.02) (0.78) (1.12) (1.05)
  1. Note. Smokers (n = 23); Non-Smokers (n = 41)
  2. Means (SD) of self-report measures for message acceptance, novelty, relevance and threat for each health text (coping vs. high risk) in combination with a high threat photo or a low threat photo. Message evaluation, novelty and relevance was only measured for the AOIs text, perceived threat level was measured for the AOI Text and the AOI Photo.
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BMC Public Health

ISSN: 1471-2458

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