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Table 2 Self-report Measures for texts and photos by smoking status

From: Eye movement responses to health messages on cigarette packages

 

High Threat Photo

Low Threat Photo

 

Coping

High Risk

Coping

High Risk

 

Smokers

Non-Smokers

Smokers

Non-Smokers

Smokers

Non-Smokers

Smokers

Non-Smokers

Text

        

Acceptance

4.25

4.95

5.06

4.97

4.32

4.94

5.24

5.24

 

(1.32)

(1.00)

(0.83)

(1.14)

(1.17)

(1.04)

(0.94)

(1.11)

Novelty

3.16

3.57

3.20

3.41

3.28

3.68

3.04

3.35

 

(1.69)

(1.28)

(1.50)

(1.41)

(1.52)

(1.21)

(1.12)

(1.38)

Relevance

2.35

1.23

3.11

1.21

2.45

1.20

2.76

1.37

 

(1.14)

(0.70)

(1.33)

(0.66)

(1.19)

(0.65)

(1.20)

(0.98)

Threat

1.73

1.69

4.09

3.87

1.82

1.53

4.02

3.99

 

(0.97)

(0.84)

(1.25)

(1.59)

(1.02)

(0.86)

(1.23)

(1.68)

Photo

        

Threat

4.49

4.38

4.74

4.58

1.72

1.51

1.87

1.58

 

(1.29)

(1.47)

(1.27)

(1.76)

(1.02)

(0.78)

(1.12)

(1.05)

  1. Note. Smokers (n = 23); Non-Smokers (n = 41)
  2. Means (SD) of self-report measures for message acceptance, novelty, relevance and threat for each health text (coping vs. high risk) in combination with a high threat photo or a low threat photo. Message evaluation, novelty and relevance was only measured for the AOIs text, perceived threat level was measured for the AOI Text and the AOI Photo.