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Table 1 Eye movements (fixations and dwell time) for AOIs by smoking status – text and photo

From: Eye movement responses to health messages on cigarette packages

 

High Threat Photo

Low Threat Photo

 

Coping

High Risk

Coping

High Risk

 

Smokers

Non-Smokers

Smokers

Non-Smokers

Smokers

Non-Smokers

Smokers

Non-Smokers

AOI Text

        

Fixations

0.82

0.74

0.71

0.82

0.86

0.86

0.70

0.69

 

(0.22)

(0.27)

(0.23)

(0.27)

(0.31)

(0.29)

(0.25)

(0.21)

Dwell-Time

179.04

154.93

147.89

171.09

187.57

181.08

150.40

141.08

 

(42.87)

(54.62)

(60.20)

(59.46)

(75.74)

(66.13)

(62.43)

(44.54)

AOI Photo

        

Fixations

16.84

17.57

17.41

16.83

13

14.72

16.95

17.29

 

(4.91)

(4.35)

(4.94)

(4.06)

(4.15)

(3.95)

(5.02)

(3.78)

Dwell-Time

5074.52

5365

5242.72

4989.24

4442.04

4593.24

5380.61

5496.34

 

(1151.73)

(1304.78)

(979.91)

(1153.33)

(928.38)

(1098.40)

(873.79)

(1149.38)

  1. Note. Smokers (n = 23); Non-Smokers (n = 41)
  2. Means (SD) of fixations and dwell Time (in milliseconds) for the AOIs text and photo for each health text (coping vs. high risk) in combination with a high threat photo or a low threat photo.
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BMC Public Health

ISSN: 1471-2458

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