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Table 1 Eye movements (fixations and dwell time) for AOIs by smoking status – text and photo

From: Eye movement responses to health messages on cigarette packages

  High Threat Photo Low Threat Photo
  Coping High Risk Coping High Risk
  Smokers Non-Smokers Smokers Non-Smokers Smokers Non-Smokers Smokers Non-Smokers
AOI Text         
Fixations 0.82 0.74 0.71 0.82 0.86 0.86 0.70 0.69
  (0.22) (0.27) (0.23) (0.27) (0.31) (0.29) (0.25) (0.21)
Dwell-Time 179.04 154.93 147.89 171.09 187.57 181.08 150.40 141.08
  (42.87) (54.62) (60.20) (59.46) (75.74) (66.13) (62.43) (44.54)
AOI Photo         
Fixations 16.84 17.57 17.41 16.83 13 14.72 16.95 17.29
  (4.91) (4.35) (4.94) (4.06) (4.15) (3.95) (5.02) (3.78)
Dwell-Time 5074.52 5365 5242.72 4989.24 4442.04 4593.24 5380.61 5496.34
  (1151.73) (1304.78) (979.91) (1153.33) (928.38) (1098.40) (873.79) (1149.38)
  1. Note. Smokers (n = 23); Non-Smokers (n = 41)
  2. Means (SD) of fixations and dwell Time (in milliseconds) for the AOIs text and photo for each health text (coping vs. high risk) in combination with a high threat photo or a low threat photo.
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BMC Public Health

ISSN: 1471-2458

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