Timing | Material | Core message |
---|---|---|
October 2011 | Posters | 'Those around you are drinking less than you think: students overestimate what others drink by 44%' 'Most of us significantly overestimate the amount that others drink' |
 | Beer mats/coasters | 'Those around you are drinking less than you think: students overestimate what others drink by 44%' 'Most of us significantly overestimate the amount that others drink' |
 | Window stickers | 'Few of us approve of people who drink to the point of losing it' |
January 2012 | Posters | 'Most students drink to feel confident, but 70% have embarrassed themselves when drunk' |
 | Drinking glasses | 'Time for a break? Many students limit their drinking by including soft drinks in the night' |
 | Gender specific leaflets | Males: '86% of Males have never damaged their halls of residence when drunk' Females: 'How much do you think the average female first year student drinks? Halve it. It really is less than you think.' |