Variations in food and drink advertising in UK monthly women's magazines according to season, magazine type and socio-economic profile of readers: a descriptive study of publications over 12 months

Table 1 UK monthly women's magazines included in study

Publication	Cover price of first issue (£)	N issues per year	First issue in sample	Magazine type	Monthly readership (1000 s)¹	Percentage of population who read magazine^1,2			C2DE:ABC1 ratio⁶	Affluence tertile⁷
						Overall³	ABC1⁴	C2DE⁵
BBC Good Food	3.10	12	April 2008	Food and homes	1149	2.4	3.2	1.3	0.41	Most
Company	2.00	12	May 2008	Lifestyle and beauty	647	1.3	1.6	1.0	0.63	Least
Cosmopolitan	3.20	12	April 2008	Lifestyle and beauty	1756	3.6	4.6	2.4	0.52	Middle
Country Living	3.50	12	April 2008	Food and homes	798	1.6	2.2	0.9	0.41	Most
Elle	3.30	12	May 2008	Lifestyle and beauty	854	1.8	2.2	1.2	0.55	Middle
Glamour	2.00	12	April 2008	Lifestyle and beauty	1236	2.6	3.3	1.7	0.52	Middle
Good Housekeeping	3.30	12	May 2008	General interest	1589	3.3	4.5	1.8	0.40	Most
Hair	2.99	10	June 2008	Lifestyle and beauty	677	1.4	1.5	1.3	0.87	Least
Homes & Garden	3.40	12	May 2008	Food and homes	878	1.8	2.3	1.1	0.48	Middle
House & Garden	3.60	12	April 2008	Food and homes	792	1.6	2.0	1.1	0.55	Least
House Beautiful	3.10	11	May 2008	Food and homes	505	1.0	1.4	0.6	0.43	Most
Ideal Home	3.10	12	May 2008	Food and homes	1050	2.2	2.6	1.6	0.62	Least
Marie Claire	3.20	12	May 2008	Lifestyle and beauty	1217	2.5	3.3	1.6	0.48	Middle
Mother & Baby	2.60	12	May 2008	General interest	678	1.4	1.2	1.6	1.33	Least
Prima	2.50	12	May 2008	General interest	684	1.4	1.6	1.2	0.75	Least
Red	3.30	12	April 2008	Lifestyle and beauty	693	1.4	2.1	0.6	0.29	Most
Vogue	3.80	12	April 2008	Lifestyle and beauty	1230	2.5	3.3	1.5	0.45	Most
Woman & Home	3.40	12	May 2008	General interest	813	1.7	2.2	1.1	0.50	Middle

¹Data obtained from National Readership Survey (NRS), October 2006 - September 2007, restricted to adults aged 15 years or older, see reference[16]. ²As calculated by NRS. ³All adults aged 15 years and older. ⁴Adults aged 15 years and older in non-manual social classes, as defined and calculated by NRS. ⁵Adults aged 15 years and older in manual social classes, as defined and calculated by NRS. ⁶Ratio of percentage of population in manual social classes (C2DE) who read the magazine:percentage of population in non-manual social classes (ABC1) who read the magazine. ⁷Tertiles of C2DE:ABC1 ratio; most = most affluent readership, lowest C2DE:ABC1 ratio; least = least affluent readership, highest C2DE:ABC1 ratio; middle = intermediate readership, intermediate C2DE:ABC1 ratio.

ISSN: 1471-2458