Table 1 Description of the 11 Mosaic Groups[7]
Group name | Brief description |
|---|---|
A - Symbols of success | Successful professionals of high net worth, living in fashionable areas |
B - Happy families | Young families, living in newer homes, whose parents have secure positions in large organisations |
C - Suburban comfort | Older, established, financially-stable families living in suburban areas |
D - Ties of community | Close communities of workers in manual professions, living in inner city areas and manufacturing towns |
E - Urban intelligence | Students, recent graduates, and young professionals, living in places of transient populations |
F - Welfare borderline | Living in council accommodation with employment instability |
G - Municipal dependency | Low income families, living in social housing |
H - Blue collar enterprise | Practical, enterprising families living in homes bought from social landlords |
I - Twilight subsidence | Elderly, reliant on social housing and state benefits |
J - Grey perspectives | Retired but physically and financially independent |
K - Rural isolation | Those living in communities in the countryside, away from urbanisation |