Development of a computer-tailored nutrition and physical activity intervention for lower-educated women of Dutch, Turkish and Moroccan origin using content matching and ethnic identity tailoring
© The Author(s). 2016
Received: 16 June 2016
Accepted: 25 August 2016
Published: 2 September 2016
Unhealthy dietary and physical activity (PA) patterns are highly prevalent in most Western countries, especially among lower-educated and ethnic minority groups. Therefore, interventions to promote healthy eating and physical activity that can reach large numbers of lower-educated people are needed. When developing interventions, the ethnic diversity of the lower-educated population may be taken into account to make intervention material more appealing to the target group. This article describes the development and evaluation of two computer-tailored nutrition and physical activity interventions for lower-educated Dutch, Turkish and Moroccan women. One version is tailored to sociocognitive variables (traditional tailoring), while the other is additionally tailored to ethnic identity (EI-tailoring).
Using intervention mapping, two evidence- and theory-based interventions were developed. In the traditional tailoring intervention, messages are tailored to health behavior, awareness of own behavior, attitude and self-efficacy. The behavior change techniques used to address these factors are: descriptive and evaluative feedback, arguments, modeling, goal setting, planning, barrier identification and advice on how to deal with barriers, stimulating resistance to social pressure, mobilization of social support (nontailored), active learning (nontailored) and iterative feedback. In the EI-tailoring intervention, the material is additionally tailored to ethnic identity (EI). This means that recipients who feel strongly attached to their ethnic background receive different intervention material than recipients with a weak attachment to their background. This includes, for instance, the use of more traditional colors, role models that match with their origin and advice messages that refer to their ethnicity of origin.
Developing an intervention that matches the needs of this specific target population was challenging due to the little evidence regarding the determinants of their health behavior, as well as the behavioral change techniques that have not been tested among Turkish and Moroccan women in the Netherlands before. Based on previous research among this and other target populations we hypothesize, however, that the determinants and strategies we use will be suitable. A randomized controlled trial will show whether the interventions are effective among our specific target group and whether EI-tailoring is beneficial.
Dutch Trial Registry NTR4506, registration date: 1st may 2014
KeywordsNutrition Physical activity Computer tailoring Print-delivered intervention Ethnic identity tailoring Turkish Moroccan Dutch Evidence-based Theory-based
Unhealthy dietary and physical activity (PA) patterns are highly prevalent in most Western countries [1–3] and even more so among lower-educated and ethnic minority groups [4–10]. More specifically, low fruit and vegetable intake, high consumption of energy-dense products and high percentages of people not meeting the PA norms have been reported for Western populations [2, 10–13]. Unhealthy dietary and PA behavior have been associated with negative health outcomes, such as type 2 diabetes, cancer and cardiovascular diseases [14, 15]. Lower-educated and ethnic minority groups are at higher risk of these health problems [4, 16–18]. It is, therefore, important to improve dietary and PA behaviors among lower-educated and ethnic minority groups in particular. Moreover, since the problem occurs on such a large scale, interventions are needed that can reach large numbers of people.
In the Netherlands, only 3–14 % of the general population meet the norm for vegetable consumption, and only 3–26 % consume a sufficient amount of fruit . The Health Council of the Netherlands recommends eating at least 200 grams of vegetables and 200 grams of fruit every day . The Netherlands Nutrition Center (Stichting Voedingscentrum Nederland) even recommends to eat 250 grams of vegetables or more . The results of the most recent Dutch National Food Consumption Survey  showed that 25 % of adult women consume 2200 kilo-calories per day or more. In-between meal snacks, such as sugar, confectionery and cake, accounted for as much as 21 % of the daily energy intake . Studies among populations with a low socioeconomic status and a lower education have shown that a low fruit and vegetable consumption is even more common in these groups [4–6], and that their snack consumption is higher .
In the Netherlands there is a variety of ethnic minorities, with Turks and Moroccans being among the largest groups . Studies among ethnic minority groups in general , and Turkish and Moroccan groups in particular [24, 25], have shown that high percentages of the adults do not meet the norm for fruit and vegetable consumption. The limited available evidence on the snack consumption of Turkish and Moroccan groups in the Netherlands shows that Turkish and Moroccan women snack a lot in between meals [25, 26]. In-between meal snacks comprise 28 % of the total daily energy intake of Turkish participants, and 22 % of that of the Moroccan participants .
The percentage of people in the general Dutch population meeting the norm for moderate PA has been relatively constant for a number of years at around 59 %, with working, transport and household activities being the main contributors . It is recommended to be moderately physically active (e.g. cycling, walking) for 30 minutes a day, on at least five days per week . Lower-educated people are even less physically active than higher educated populations [27, 28]. Furthermore, research shows that only 25 % of the Moroccan and 34 % of the Turkish people living in the Netherlands meet the norm for moderate PA . Recent research shows that among Turkish and Moroccan women, only 39 % meet the Dutch norm for PA .
To improve the dietary intake and PA levels of lower-educated and ethnic minority groups a project was initiated aimed at developing and evaluating an intervention for these specific groups. We chose to include Turkish and Moroccan people in our target population (besides people of Dutch origin), since these are among the largest immigrant groups in the Netherlands. We furthermore chose to focus on women, as a needs assessment among Dutch, Turkish and Moroccan men and women revealed that it is mainly the women that prepare the meals for the family . On consulting other studies we found that the Turkish and Moroccan target populations consider cooking to be the task of women [26, 31]. As a result, we felt that focusing on women may be the most efficient approach for our intervention. Therefore, the intervention described in this paper focuses on lower-educated women of Dutch, Turkish and Moroccan origin. We aimed to develop an intervention that can reach large numbers of people, as interventions for this specific target population that have a high reach and can be implemented on a large scale are rare in the Netherlands.
An effective intervention technique that can reach large numbers of people with personally relevant information is computer tailoring . In computer-tailored interventions individualized feedback and advice can be provided, which is thought to be necessary and very effective in changing complex health-related behaviors such as diet and PA. Relevant information on individual characteristics, behaviors and beliefs is first assessed and subsequently feedback and advice are provided that match the personal circumstances, behaviors and beliefs of each individual . This technique has been shown to be effective among many target groups and a variety of health behaviors, including dietary and PA behavior [34–37]. There is also evidence that computer tailoring interventions can be effective for lower-educated people [38–40].
Hawkins et al.  argue that messages are likely to be perceived as more relevant when presented in a context that is significant to the individual, such as the cultural or demographic context, identity, ethnicity or personal interest. Consequently, by taking relevant contextual factors into account, tailoring messages may further increase the probability that the information provided is attended to and processed by groups with a specific contextual background. In other words, contextualizing intervention materials may enhance the chance of processing information centrally, as suggested by Hawkins et al. .
Improving attention may, in particular, be important for lower-educated and ethnic minority groups. We applied ethnic identity tailoring (EI-tailoring) to contextualize our intervention material to make it more attractive to the various sub-groups within our target population. Ethnic identity (EI) is the degree to which a person identifies with a particular ethnic group . U.S. studies among African American populations have demonstrated that taking the EI or the cultural background into account when promoting a healthy lifestyle can improve the effectiveness and/or the attractiveness of health-promoting interventions [42, 43]. We used EI as a concept to contextualize our intervention materials.
The aim of this paper is to describe the systematic development of the two versions of a computer-tailored intervention aimed at promoting a healthy diet and a sufficient amount of PA among lower-educated Dutch, Turkish and Moroccan adult women living in the Netherlands.
We used the intervention mapping (IM) protocol to develop a computer-tailored intervention, as it helps to structurally develop a theory- and evidence-based intervention. IM follows six steps that are described by Bartholomew et al. : 1) conduct a needs assessment, 2) create matrices of change objectives, 3) select theory-based intervention methods and practical applications, 4) develop an intervention program, 5) plan for the adoption, implementation and sustainability of the program and 6) plan the evaluation of the intervention.
Creating the base of the intervention
Developing an intervention starts with a thorough assessment of the needs within a target group. This needs assessment results in a definition of the behaviors that should be addressed in order to improve the health of the target population, as well as a definition of specific sub-behaviors related to the behavior and their determinants. These (sub-)behaviors and their determinants create the base for an intervention. The needs assessment, which is briefly summarized in the introduction section, led us to focus on four behaviors that we aim to address with our intervention: fruit consumption, vegetable consumption, snack consumption and physical activity. Therefore, the aim of the interventions described in this paper is to improve these behaviors among the target group.
Performance objectives, represented by each phase of the self-regulation process
After exposure to the intervention…
PO 1: Individuals from the target group decide to eat more fruit, more vegetables, or fewer high-energy snacks, or to engage in more PA.
PO 2: Individuals set a specific, relevant, appropriate and feasible goal to eat more fruit, more vegetable, or fewer high-energy snacks, or to engage in more PA.
After exposure to the intervention…
PO 3: Individuals think of strategies that may help them eat more fruit, more vegetables, or fewer high-energy snacks, or to engage in more PA.
PO 4: Individuals make a plan specifying when, where and how to eat more fruit, more vegetables, or fewer high-energy snacks, or to engage in more PA.
PO 5: Individuals eat more fruit, more vegetables, or fewer high-energy snacks, or engage in more PA.
PO 6: Individuals evaluate if they managed to eat more fruit, more vegetables, or fewer high-energy snacks, or engage in more PA.
PO 7: If the goals have not been reached, individuals adjust their goal.
Determinants that may lead to the achievement of the performance objectives were derived from the literature. Determinants for behavioral change have been widely studied and suggested by theories such as self-regulation theories and the theory of planned behavior (TPB). Factors associated with diet and PA which are frequently described in the scientific literature include awareness of one’s own risk behavior, knowledge, attitude, self-efficacy, social influences, intention, reevaluation of own behavior, goal setting and action planning [45–51]. Focus group interviews among the target group showed that these determinants are important factors that may hinder or facilitate the behaviors in question. Furthermore, specific practical barriers and beliefs related to these determinants arose from the interviews, which will be addressed in our interventions. For instance, taste and health benefits were mentioned as attitude beliefs regarding healthy eating and PA. Barriers to eating healthily or engaging in PA included a lack of time and being too tired. For the Turkish and Moroccan participants, hospitality and religious factors were particularly mentioned as barriers to eating healthily or exercising (e.g. not being able to refuse food on social occasions, and men and women cannot exercise in the same location) . In line with the IM procedure, the performance objectives and determinants were combined in a matrix. Change objectives for each performance objective-determinant combination were formulated to clarify what participants should learn as a result of the intervention, e.g.: after having received the intervention, individuals state that eating more fruit is good.
Configuring intervention content and material
After having defined the behaviors and determinants to address, the intervention content was designed and two versions of a computer tailoring intervention were developed: one that includes tailoring to sociocognitive variables (traditional tailoring intervention) and one that additionally includes tailoring to the EI to contextualize the intervention material (EI-tailoring intervention).
Contextualizing the program material – tailoring to ethnic identity (EI)
We chose to use the concept of EI as a way to contextualize the intervention. EI is the degree to which someone identifies with his or her ethnic group of origin . There are various instruments for measuring EI, such as the Multigroup Ethnic Identity Measure (MEIM)  and the revised version of the MEIM (MEIM-R) as described by Phinney and Ong . An example item from the MEIM-R is: I have a strong sense of belonging to my own ethnic group.
For the target population of Turkish or Moroccan origin, we developed an EI scale based on the MEIM-R. We translated the items of the MEIM-R into Dutch and adjusted the phrasing to make them easier to understand for our lower-educated target group. Furthermore, we added the term “Turkish” or “Moroccan” to the items to make it clearer which ethnic group we are referring to. For instance, item 6) says: I feel attached to Turkish people. The original phrasing of item 6) is: I feel a strong attachment towards my own ethnic group . The other items we used were: 1) I find it important to know a lot about my Turkish/Moroccan origin, such as its history, traditions and customs, 2) Above all I feel Turkish/Moroccan, 3) It means a lot to me to be Turkish/Moroccan, 4) I find it important to understand what my Turkish/Moroccan origin involves, and 5) I often talk to other Turks/Moroccans about my origin to learn more about it. Choosing a high score on these items means that someone is still very attached to their own ethnic group, which leads to allocation to category (1), i.e. having a strong Turkish/Moroccan EI. Medium scores lead to allocation to category (2), defined as having a medium Turkish/Moroccan EI, and low scores lead to being allocated to category (3), which is defined as having a weak Turkish/Moroccan EI and being more adapted to the Dutch ethnic group.
Contextualizing the content of intervention material by using EI tailoring can, for instance, be achieved by referring to the ethnic group in question in written advice messages, as shown by Resnicow et al. . Contextualizing the design can be realized by using pictures of role models that match the EI of the individual, for instance pictures of a person from the same ethnic group . A further way of contextualizing intervention material is by adjusting the layout of intervention material (e.g. colors, pictures and fonts) with the aim of developing culturally appropriate, interesting and credible intervention material for a target group . We use EI-tailoring and culturally appropriate materials to make the intervention more attractive, noticeable and effective for the target group [41, 42, 61].
For the women of Dutch origin, we used a different EI-tailoring approach, as they live in their country of origin and are not exposed to a different ethnic group and culture they may adapt to. As the variation in EI within the Dutch group may be small, we differentiated between (1) “traditional” and (2) “modern” women of Dutch origin rather than having a strong, medium or weak EI. We chose to add this option to have a contextualized version for the women of Dutch origin as well.
Allocation to one of the categories is based on three items. Two of these items are inspired by research measuring the attitude concerning the family/sex role [62, 63] and the attitude towards women’s emancipation . The third item is based on measurements of one’s attitude towards the in-group culture, such as traditional celebrations, music, language and food [42, 65]. An example item for measuring family-role attitudes is: Husband and wife should share domestic tasks equally . Sex-role attitudes are measured in a similar way. An example item for the attitude towards women’s emancipation is: A woman is more competent at raising small children than a man is .
The items we formulated for our assessment are: 1) I think that in my family mainly the woman should do the housework, 2) I think that in my family mainly the woman should take care of the parenting, and 3) I mainly eat Dutch dishes. Higher scores on the items result in advice messages referring to Dutch traditions in eating and exercising, as well as how other Dutch women deal with certain situations. Messages for low-scoring people do not differ much from the standard messages in the traditional tailoring intervention, but they refer to a more modern way of life, food and exercising. Figure 2 shows how the layout of the brochures differs per EI category.
Intervention content and its underlying theoretical methods
Example messages for the Turkish/Moroccan target group (comparing the traditional tailoring intervention and the EI-tailoring intervention, and the EI categories)
Traditional tailoring intervention
Strong T/M EI
Medium T/M EI
Weak T/M EI
Arguments for eating more fruit (why it is good to eat more fruit)
You do not think that eating fruit is healthy. But research shows that eating fruit is very good for your health […].
You do not think that eating fruit is healthy. But research shows that eating fruit is very good for your health […]. Looking after your health is also important in the Islamic faith.
You do not think that eating fruit is healthy. But research shows that eating fruit is very good for your health […]. Health is important in the Turkish/Moroccan and Dutch culture.
You do not think that eating fruit is healthy. But research shows that eating fruit is very good for your health […]. Health is important in the Dutch culture, but also in the Turkish/Moroccan culture.
How to deal with difficult situations
You find it difficult to eat fewer snacks when someone offers you a snack. […] Maybe you find it difficult or impolite to say ‘no’. But it is not impolite to say ‘no’ if you say that you want to consider your health and that you want to eat fewer snacks.
You find it difficult to eat fewer snacks when someone offers you a snack. […] In Turkey/Morocco it is common to offer food to visitors. It is then impolite to refuse. But maybe people will understand when you say that you want to consider your health and that you want to eat fewer snacks. […]
You find it difficult to eat fewer snacks when someone offers you a snack. […] In the Turkish/Moroccan and Dutch culture it is common to offer food to visitors. Maybe you find it impolite to refuse. But maybe people will understand when you say that you want to consider your health and that you want to eat fewer snacks. […]
You find it difficult to eat fewer snacks when someone offers you a snack. […] In the Turkish/Moroccan and Dutch culture it is common to offer food to visitors. Maybe you find it impolite to refuse. But maybe people will understand when you say that you want to consider your health and that you want to eat fewer snacks. […]
Example messages for the Dutch target group (comparing the traditional tailoring intervention and the EI-tailoring intervention, and the EI categories)
Traditional tailoring intervention
Arguments for eating more fruit (why fruit is an easy snack)
[…] There are many ways to make fruit a snack. Fruit is also a responsible snack. […]
[…] There are many ways to make fruit a snack. In the Dutch culture it is common to offer snacks with coffee. Fruit is then an easy choice. […]
[…] There are many ways to make fruit a snack. Fruit is, for instance, easy to take to work […].
How to deal with difficult situations
You find it difficult to eat fewer snacks when you are sad. […] But do you really feel better when you have eaten a lot? Try to find another solution. Maybe it helps to talk to someone. […]
You find it difficult to eat fewer snacks when you are sad. […] But do you really feel better when you have eaten a lot? Try to find another solution. Maybe it helps to talk to someone or be with your family. […]
You find it difficult to eat fewer snacks when you are sad. […] But do you really feel better when you have eaten a lot? Try to find another solution. Maybe it helps to talk to someone or be with your friends. […]
Brochures one and two
The first two brochures each address one behavior (fruit consumption, vegetable consumption, snack consumption or PA) and its related determinants. The determinants addressed are awareness of one’s own risk behavior, knowledge, attitude, self-efficacy, social influences, goal setting and action planning.
An assessment tool is used to identify risk behaviors (i.e. not meeting the recommendations for the behaviors), accordingly, which two behaviors should be addressed in the brochures. The recipients can also choose two behaviors they would like to address. If they score unfavorably on more than two behaviors, their choice is taken into account. Moreover, the feedback addressing the behavioral determinants is tailored on the responses people have provided in the assessment tool.
Awareness of one’s own risk behavior is increased by the method descriptive and evaluative feedback . Each participant is provided with a feedback message indicating the quantity of fruit, vegetables or snacks she consumes, or how many minutes she is physically active for (descriptive feedback) and whether this is in line with the recommended level for the goal behavior (evaluative feedback). This information is provided in a brief text supported by a graphic showing whether the recipient sufficiently, partly or insufficiently meets the Dutch norm for the goal behavior. The same method is used in the EI-tailoring intervention, and no EI-tailoring is applied due to the complexity of the tailoring algorithms for this method.
The determinant knowledge is addressed with the method active learning . This method is applied in the format of a list showing nine facts about diet or PA. Participants are asked to read these facts and check a box indicating whether or not they already know the fact. In the EI-tailoring intervention, facts are adjusted to the individual’s EI by referring to the ethnic group of origin (i.e. Dutch/Turkish/Moroccan women; women from the Netherlands/Turkey/Morocco) and to traditional food items, for instance by stating the amount of calories a piece of baklava contains.
In the tailored feedback that addresses the attitude towards the goal behavior, arguments  are provided in the form of text messages. These messages aim to reinforce advantages and to refute disadvantages the recipient perceives regarding the goal behavior. Additionally, an illustration of a physician as a credible source is presented to emphasize the message content. In the EI-tailoring intervention, the messages refer to the ethnic group, food items and cultural rules and customs. For instance, some of the messages refer to the importance in Islam of taking care of one’s health. Furthermore, a Turkish or Moroccan physician is shown in the picture. For the traditional Dutch women, the messages refer to Dutch customs and traditions, such as the fact that cycling is a common habit in the Dutch population and how fruit and vegetables are important in the Dutch food culture.
Self-efficacy and social influence
The methods used to improve the determinants self-efficacy and social influence are combined by integrating the advice for social influences into the advice messages that address self-efficacy. Self-efficacy is addressed with several methods. First, the target group is stimulated to identify barriers that prevent them from carrying out the healthy behavior, by indicating difficult situations in the assessment tool . Then advice is provided on how to deal with these barriers. A further method is modeling, which is realized by including role model stories in the advice to show how others deal with difficult situations. The text is accompanied by a picture of a role model that is tailored to the individual’s age.
The determinant social influence is addressed by providing tips on how to resist social pressure to eat unhealthy food or to be physically inactive . Moreover, advice is given on how to communicate to mobilize social support . The individual can, for instance, ask family and friends to help them perform the goal behavior.
The messages and pictures are additionally matched with the individual’s EI in the EI-tailoring intervention. For the more traditional women, the messages refer, for instance, to traditional dishes and to the fact that Turkish and Moroccan dishes contain a lot of vegetables. In addition, the role model pictures and names refer to women with a traditional appearance compared to the more modern appearance of the women in the brochures for the less traditional women.
Goal setting and action planning
Goal setting and action planning are important determinants and at the same time methods to stimulate behavior change and to bridge the intention-behavior gap [45, 66]. Goal setting is applied by providing information about the importance of setting a specific goal to reach the goal behavior. Moreover, a list with goals the individual can choose from is included. The goals are provided in a closed-ended format and the recipient can mark one goal they want to achieve. We decided to let the recipient choose a goal instead of writing down an own goal to simplify the intervention for the lower-educated target group and make the goal-setting easier.
Theory-based methods and practical applications per determinant (motivational and volitional phase)
Parameter for use
Descriptive and evaluative feedback
Feedback to raise awareness should be followed by increase in problem solving ability and self-efficacy
Written message reflecting the recipient’s health behavior
Graphic indicating whether the recipient adheres to the norm of the health behavior (traffic light system)
Time, information and skills
Written facts about fruit, vegetables, snacks or PA
Interactive element included
The arguments should be new to the individuals
Written messages providing arguments for the goal behavior
An image of a credible role model is used
Barrier identification and advice on how to deal with barriers
Target group should identify high-risk situations:
List with difficult situations (barriers) in the assessment tool from which the target group can choose
Written advice on how to deal with difficult situations
Attention, remembrance, skills, reinforcement; the source, method and channel should be credible
Role model stories and an image of a role model
Resistance to social pressure
Commitment to intention is required, psychological inoculation against pressure
Written messages to stimulate the recipient to resist social pressure
Stimulate communication to mobilize social support
Support should be available in the environment
Written messages to stimulate the recipient to ask for support in their environment
Evaluation of progress
Written message reflecting whether behavior change was achieved
Graphics indicating whether the recipient adheres to the norm of the health behavior (traffic light system), and whether there was a change
Target group should be committed to the goal, and goals should be difficult but feasible
List of goals from which the recipient can choose a personal goal
Target group should have decided to make a change and have the intention to change
List of planning strategies the recipient can follow
Planning tool: Recipients can plan for every day of the week when they want to perform the goal behavior
Evaluation of progress
The follow-up brochure aims to stimulate the recipient to evaluate the progress in their own behavior after having received the first two brochures. This is achieved by comparing the behavior at the follow-up assessment with the behavior at the baseline assessment, which is based on the iterative feedback principle . A short text message is provided describing to the recipient whether or not she achieved a change. The text is accompanied by two graphics showing whether the individual sufficiently, partly or insufficiently meets the Dutch norm for the goal behavior at the baseline assessment and at the follow-up assessment. The same method is used in the EI-tailoring intervention, and no EI-tailoring is applied due to the complexity of the tailoring algorithms for this method.
Self-efficacy and social influence
To further improve the recipients’ self-efficacy in the volitional phase, they again choose two difficult situations. Also social influence is addressed again. The same methods are used as in the first brochures. The content of the advice differs from the advice in the first two brochures to give the recipients new options on how to deal with difficult situations and to prevent repetition of the same advice from the first two brochures.
Goal setting and action planning
The same methods as for the first two brochures are used to bridge the intention-behavior gap. The recipient can choose to go on with the same goal or to adjust the goal by choosing a new one. Planning is applied by asking the individual to plan the goal with the same agenda from the previous brochures and by using the same preparatory actions as described above.
Scope and sequence of the brochures
The technology behind computer tailoring
To tailor the health messages to the specific beliefs and behavior of the target group, the computer tailoring program TailorBuilder was used (featured by OverNite Software Europe). Logical algorithms are used in this online tool to produce personalized feedback for the recipients of the interventions. By means of these algorithms, the individual receives advice messages from a set of previously formulated messages that match with the questionnaire scores on behavior and sociocognitive beliefs regarding the behavior.
Pretest of the intervention material
Both versions of the intervention were pretested in order to be able to adapt the content. There were two phases during the pretest. In the first phase, tentative drafts of the intervention materials were shown to women from the target group. The women were asked to evaluate draft advice messages, pictures used in the brochures and the layout of the brochures. A qualitative approach was applied by asking the participants to read through the material, while an interviewer asked questions about the likability, readability, attractiveness and usability of the material. During the second phase of the pretest, the intervention delivery process was assessed. Five Dutch women (mean age 55.8 years) and 18 Turkish women (mean age 41.8 years) filled out the baseline questionnaire and received the first two brochures, which were tailored to their answers on the questionnaire. The participants were asked to give feedback on the brochures as a whole by means of a structured questionnaire asking, for instance, about the degree of personal relevance and individualization of the brochures.
Generally, the intervention material was appreciated by the women. They perceived the texts as readable and interesting and both the length of the messages and the layout were appropriate. The material was perceived as personally relevant and the women said that they would use the advice given in the brochures. General critique points were that the pictures of the role models and vegetables could be improved by making them more precise. A few women said that the information in the brochure was not new to them and one woman would not use the agenda that is provided with the brochure because it would take her too much time. The Turkish women criticized strongly the way the brochures for the EI-tailoring intervention referred to religious rules, which they thought was offensive and irrelevant. Furthermore, they did not like the fact that all of the role models in the picture were wearing a headscarf in the traditional EI category. Therefore, we decided to remove parts of the text and images that referred to religious rules and Islam from the EI-tailoring intervention for the Turkish population.
Evaluating the interventions
In the fifth and sixth steps of the IM protocol, the implementation and evaluation of the intervention are planned . Before starting implementation efforts, we will evaluate the intervention’s effectiveness.
Design, participants and procedure
The two versions of the intervention will be evaluated in a randomized controlled trial with three study groups: traditional tailoring, EI-tailoring and a control group receiving generic, nontailored information. The primary outcome measures are fruit, vegetable and snack consumption, and PA. Mediating variables are awareness of one’s own behavior, attitude, self-efficacy, social support and intention towards more fruit, vegetable and snack consumption and PA. A process evaluation will be conducted at three-month follow-up, assessing the self-reported use, relevance and appreciation of the intervention.
It is hypothesized that both interventions are more effective than the control intervention and that the EI-tailoring intervention will reach higher effect sizes and higher acceptance among the target group than the traditional tailoring intervention. The required number of participants for this study is 1000, of which 500 should be of Dutch origin, 250 of Turkish origin and 250 of Moroccan origin. To be able to detect a small intervention effect (ES = 0.3), with a power of 0.8 and a significance level of p < .05, 250 people are needed in each study condition, which adds up to 750 participants in total. Taking a dropout rate of 10 % at each measurement moment into account, 1000 participants have to be included at baseline.
The target group consists of lower-educated adult women (lower vocational level or below), who are aged between 20 and 65 years, and who are of Dutch, Turkish or Moroccan origin. We use the standard definition for origin as described by Statistics Netherlands . Participants with an insufficient knowledge of the Dutch language, or a health condition that may restrict their eating and/or PA behavior, are excluded from the study. Moreover, women whose baseline assessment shows that they do not perform the risk behaviors will be excluded from the study.
Active recruitment strategies
Approaching participants via general practitioners or nurse practitioners
Approaching participants at events, markets and fairs
Approaching participants at public venues, such as community centers and mosques
Approaching participants via foundations or social work organizations
Approaching participants via stakeholders from the target group
Approaching participants via the public health service
Word-to-mouth distribution via participants (snow ball method)
Approaching participants via research/recruitment institutes (active approach by Turkish and Moroccan recruiters)
Passive recruitment strategies
Call for participation via public media
Call for participation via companies via e-mail
-Home care companies
Call for participation via research panels from research/recruitment institutes via e-mail
Multivariable linear and logistic regression analysis will be conducted to assess group differences in the fruit, vegetable and snack intake and PA at different points in time. Moderation analysis will be conducted to assess whether the intervention effects are moderated by demographic factors, such as ethnic background or EI. Further, mediation analysis will be conducted to identify the factors that may explain the intervention effect (e.g. attitude and self-efficacy).
This study was submitted to the committee for ethical evaluation of research at the Open University in Heerlen, the Netherlands (commissie Ethische Toetsing Onderzoek, cETO). According to the cETO, this RCT does not come under the WMO law (Wet maatschappelijke ondersteuning/Social support act). Therefore, ethical approval of the Regional Medical Ethics committee in the Netherlands was not necessary for this project. The RCT will, however, be conducted according to good research practice by informing participants about the study and by asking for their informed consent to participate. This study is registered with the Nederlands Trial Register (NTR: 4506).
The aim of this paper was to provide a detailed description of the development of two versions of a computer-tailored intervention aimed at improving dietary and PA behavior among Dutch, Turkish and Moroccan adult women living in the Netherlands. In the first version of the intervention, content matching is applied by tailoring to behavior and sociocognitive factors (e.g. awareness, attitude and self-efficacy). In the second version, the materials are additionally contextualized by tailoring the material to EI.
We used the intervention mapping (IM) protocol to develop a theory- and evidence-based intervention. IM has often been used to develop nutrition- and/or PA-improving interventions before, and was evaluated as a good and useful tool for systematically developing such interventions [78–80]. However, we encountered challenges during the intervention development process related to choosing determinants and methods for behavioral change among this specific target group. As little evidence is available regarding determinants of dietary and PA behavior for lower-educated and various ethnic groups, we cannot be sure that we chose the most important determinants. The same applies for the techniques we used in the intervention to initiate behavior change. These methods have not been tested among Turkish and Moroccan women in the Netherlands before. Preliminary research among our target group led us to make use of the same determinants and behavior change techniques, as the differences between the ethnic groups were minimal .
A further challenge in this project is to reach the lower-educated and ethnic-minority populations, since they have emerged as difficult target groups to recruit for scientific research . Current interventions aimed at lower-educated and ethnic-minority populations are often implemented on a small scale. By making use of computer tailoring we developed an intervention that can reach large numbers of people, and still provide individual advice. This paper illustrates how intervention material can be contextualized using EI-tailoring and cultural appropriateness. EI-tailoring has been proven to be effective among African American populations in the U.S. . A randomized controlled trial will show whether the interventions are effective among our specific target group and whether EI-tailoring is beneficial.
The authors wish to acknowledge:
(a) Latifa Abidi, Linda Stommen and Hester Smeets for their important contribution to the development of the intervention material
(b) Mark Lardinois for providing support with TailorBuilder
(c) Ilse Boekamp for providing the graphic design of the brochures (all the graphic examples of the intervention shown in this article were designed by Ilse Boekamp).
This project was funded by the Netherlands Organization for Health Research and Development (ZonMw, project no. 200130005).
Availability of data and materials
KR contributed to the design and realization of the studies conducted during the needs assessment, developed the tailoring interventions and wrote this manuscript. AO and LL contributed to the design and realization of the studies conducted during the needs assessment and to the development of the tailoring interventions. They also revised the manuscript for important intellectual content and designed and wrote the original study proposal. HdV revised the manuscript for important intellectual content. All of the authors gave final approval for publication of this article.
The authors declare that they have no competing interests.
Consent for publication
Ethics approval and consent to participate
This study was submitted to the committee for ethical evaluation of research at the Open University in Heerlen, the Netherlands (commissie Ethische Toetsing Onderzoek, cETO). According to the cETO, this RCT does not come under the WMO law (Wet maatschappelijke ondersteuning/Social support act). Therefore, ethical approval of the Regional Medical Ethics committee in the Netherlands was not necessary for this project. The RCT will, however, be conducted according to good research practice by informing participants about the study and by asking for their informed consent to participate. Participants of the study were asked to sign a written consent form.
Open AccessThis article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
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