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Table 2 Number of views, shares, comments, and emotive icon reactions per Facebook influencer video post

From: A mixed-methods exploration of attitudes towards pregnant Facebook fitness influencers

Post #

Views

Shares

User comments – before screening a

User comments - after screening b

      

Emotive icon reactions

  

Like (%)

Love (%)

Care (%)

Haha (%)

Wow (%)

Sad (%)

Angry (%)

Total emotive icon reactions per post

1

5,500,000

6,208

8,300 a

251

47,000

79.1

8,200

13.8

2

0.2

119

0.2

4,000

6.7

33

0.1

53

0.1

59,407

2

6,300,000

4,400

4,300 a

180

48,000

85.0

6,500

11.5

  

76

0.1

1,800

3.2

30

0.1

54

0.1

56,460

3

18,800

88

302

104

2,000

72.2

390

14.1

  

1

0.0

368

13.3

2

0.4

11

0.4

2,772

4

239,000

233

214

72

4,700

81.3

862

14.9

138

2.4

4

0.1

76

1.3

1

0.0

  

5,781

5

28,700

158

175

39

1,800

74.5

527

21.8

  

1

0.0

80

3.3

4

0.2

4

0.2

2,416

6

16,700

51

63

31

1,100

78.9

246

17.6

  

4

0.3

44

3.2

    

1,394

7

1,900

12

47

16

67

69.8

21

21.9

   

0.0

8

8.3

    

96

8

3,300

20

36

10

65

61.9

30

28.6

  

1

1.0

9

8.6

    

105

9

4,400

5

9

2

108

45.8

108

45.8

  

4

1.7

16

6.8

    

236

10

4,400

6

9

1

111

81.0

21

15.3

    

5

3.6

    

137

Totals

12,117,200

11,181

13,455

706

104,951

 

16,905

 

140

 

210

 

6,406

 

70

 

122

  
  1. a Facebook restricts the free export of user comments to a maximum of 500, hence all comments for this post were unavailable to be included for screening.
  2. b All user comments were screened to remove visual texts and identify written texts for further thematic analysis.