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Table 1 Influencer Characteristics a Total influencer followers according to Facebook as of 20 January 2023

From: A mixed-methods exploration of attitudes towards pregnant Facebook fitness influencers

Influencer #

Followers a

Page Category

Facebook Intro

Stage of pregnancy

Exercises within posts

Advertising / marketing / sponsorship

1

28,000 000

Fitness Trainer

Join my community of confident, healthy and fit women worldwide!

3rd Trimester

Burpees, squats, bicep curls, side raises, kettlebell high pull

Hyperlink to influencer app

3rd Trimester

reverse arm curls, resistance band high pulls, medicine ball squats, held/prolonged squat, resistance band donkey kicks’, bicep curls

Hyperlink to influencer app

2

9,800,000

Public Figure

Health & Fitness Expert / Qualified PT

Not disclosed

deadlifts

Hyperlink to influencer app

Not disclosed

squat, plank push up, sumo squat, fire hydrant (hip abduction), modified push up, clam

Hyperlink to influencer app

3

2,000 000

Public Figure

Bikini Pro, Fitness Model, Certified Personal Trainer, Mom & NYT Bestselling

Not disclosed

skipping, medicine ball, weights, battle rope, static row, boxing

Influencer FB address

Not disclosed

weighted squats, kettlebell swing, jump rope

Influencer FB address

4

125,000

Athlete

Email

Instagram

Fan mailing address

40 weeks

Shoulder press, slam balls, jumping lunges, triceps extension, speed skaters, reverse fly

NIL

40 weeks

Sled push, hammer chops on tire, ball toss over the shoulders, lawnmower pulls, push-ups, Russian kettlebell swings

NIL

5

38,800

Athlete

“[Influencer Name] Official Facebook Page”

Instagram

13 weeks

parallel rows, pistol squat to reverse lunge, plank walks

Clothing brand

14 weeks

resistance band hack squat, squat to curtsy

Clothing brand