From: Status quo of the public’s knowledge of probiotics based on video-sharing platforms
Total | Tik-Tok | Bilibili | YouTube | P value | ||
---|---|---|---|---|---|---|
Number | 400 | 100 | 100 | 100 | 100 | |
Authorship | ||||||
Experts | 202 | 55 | 42 | 70 | 35 | < 0.001 |
Institutions | 37 | 1 | 5 | 5 | 26 | |
Amateurs | 161 | 44 | 53 | 25 | 39 | |
Video time (s) | 129 (59.3,257.8) | 186.5 (99.0,298.5) | 67.0 (49.8,103.0) | 77.5 (42.8,112.0) | 326 (218.5,511.8) | < 0.001 |
Content category | ||||||
Introduction | 57 | 12 | 17 | 10 | 18 | < 0.001 |
Function | 120 | 21 | 50 | 10 | 39 | |
Choose | 81 | 19 | 5 | 45 | 12 | |
Usage | 71 | 21 | 12 | 19 | 19 | |
Food/Products | 44 | 14 | 12 | 11 | 7 | |
Precaution | 27 | 13 | 4 | 5 | 5 | |
Producers’ Attitude | ||||||
Positive | 323 | 65 | 86 | 77 | 95 | < 0.001 |
Neutral | 52 | 22 | 8 | 17 | 5 | |
Negative | 25 | 13 | 6 | 6 | 0 | |
Audience’ Attitude | ||||||
Positive (%) | 7.2 (3.6,12.5) | 7.6 (4.2,11.2) | 10.9 (5.5,20.6) | 20.0 (10.0,24.7) | 3.9 (2.2,6.5) | < 0.001 |
Negative (%) | 1.8 (1.1,4.9) | 1.5 (0.9,3.4) | 6.6 (2.4,14.6) | 22.2 (16.7,36.1) | 1.3 (0.8,2.3) | < 0.001 |
aGQS score | 3 (2,4) | 3 (2,3) | 3 (2,4) | 3 (2, 3.3) | 3 (2,4) | < 0.001 |
Usage score | 1 (0,2) | 1 (1,2) | 1 (1,2) | 0 (0,1) | 1 (0,2) | < 0.001 |
Reliable score | 2 (1,3) | 1 (1,1) | 2 (2,3) | 1 (1,2) | 3 (2,4) | < 0.001 |