Skip to main content

Table 2 Participants’ cognitive, motivational and emotional responses to counter-advertisement at baseline (n = 1075)

From: Can counter-advertising exposing alcohol sponsorship and harms influence sport spectators’ support for alcohol policies? An experimental study

 

Counter-advertising condition

Control ad

(n = 356)

Counter-adexposingalcohol harms

(n = 367)

Counter-ad exposing alcohol sponsorship and harms

(n = 352)

M

SD

M

SD

M

SD

Cognitive responses

 Easy to understand

4.33

1.91

6.23a

1.08

6.33 a

1.05

 Believable

4.38

1.70

6.03 a

1.16

5.90a

1.29

 Relevant to me

3.84

1.85

3.94

1.92

5.09 ab

1.68

 Made me stop and think

3.72

1.79

5.10a

1.62

5.46 ab

1.60

 Would talk to others about

3.33

1.91

4.98a

1.65

5.10 a

1.69

 Taught me something new

3.46

1.88

3.99a

1.87

5.07 ab

1.81

Motivational response

 Reduce the amount of alcohol I consume

2.13

1.78

4.45 a

1.93

4.28a

2.03

Emotional responses

 Surprised

3.03

1.87

3.15

1.79

4.28 ab

1.70

 Reassured

3.00

1.81

3.76 a

1.81

3.48a

1.77

 Worried

2.05

1.47

3.55a

1.82

4.26 ab

1.75

 Encouraged

3.26

1.92

4.08a

1.80

4.40 a

1.80

 Amused

3.04

1.81

2.77

1.75

3.01

1.85

 Confused

3.89 bc

2.04

1.97

1.52

2.20

1.58

 Bored

3.93 bc

1.90

2.44

1.65

2.62

1.70

  1. oxy_comment_start comment="The footnotes have gotten mixed up in your reordering of the tables. Thus, we have fixed these to match how the tables are currently being shown in the proof. However, please note that our requested changes to the proof in the methods section will mean that the order of the tables in text will revert to how it was in our submitted manuscript. After you have made our requested changes, can you please double-check that the footnotes to each table are correctly matching? If possible, it would be great if we could be sent an updated proof to confirm this for ourselves."Notesoxy_comment_end: Boldfaced figures highlight the counter-advertisement that produced the strongest response among participants. Pairwise differences were assessed using one-way analysis of variance with Bonferroni correction. a Significantly higher than control ad at p < 0.05; b Significantly higher than counter-ad exposing alcohol harms at p < 0.05; c Significantly higher than counter-ad exposing alcohol sponsorship at p < 0.05