Table 1 Sample characteristics by counter-advertising condition (n = 1075)
Counter-advertising condition | ||||
|---|---|---|---|---|
Total (n = 1075) | Control ad (n = 356) | Counter-adexposingalcohol harms (n = 367) | Counter-adexposingalcohol sponsorship and harms (n = 352) | |
% | % | % | % | |
Gender | ||||
Male | 52.0 | 51.7 | 53.4 | 50.9 |
Female | 48.0 | 48.3 | 46.6 | 49.1 |
Age | ||||
18–34 years | 48.7 | 49.2 | 47.7 | 49.4 |
35–49 years | 51.3 | 50.8 | 52.3 | 50.6 |
M (SD) | 34.59 (7.72) | 34.24 (7.92) | 35.01 (7.67) | 34.50 (7.56) |
Highest level of education completed | ||||
Non-tertiary | 45.8 | 44.7 | 49.3 | 43.2 |
Tertiary | 54.2 | 55.3 | 50.7 | 56.8 |
SES (area-based) # | ||||
Low SES | 23.5 | 24.7 | 22.1 | 23.7 |
Medium SES | 35.9 | 35.7 | 36.5 | 35.4 |
High SES | 40.6 | 39.6 | 41.4 | 40.9 |
Parent (any aged child) | ||||
No | 32.5 | 34.6 | 32.4 | 30.4 |
Yes | 67.5 | 65.4 | 67.6 | 69.6 |
Frequency of drinking alcohol over last 12 months | ||||
At least weekly | 66.1 | 66.3 | 66.5 | 65.6 |
At least monthly (but less than weekly) | 23.4 | 22.8 | 22.6 | 25.0 |
Less than monthly / Never | 10.4 | 11.0 | 10.9 | 9.4 |