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Table 1 Characteristics of account holders of included Instagram accounts (n = 39)

From: Hashtag fitspiration: credibility screening and content analysis of Instagram fitness accounts

Characteristic

n

(%)

Female

23

(59)

Age

  

 18–24

1

(2)

 25–34

21

(54)

 35–44

16

(41)

 45

1

(3)

Country

  

 United States

31

(79)

 Australia

4

(10)

 Other

4

(10)

Ethnicity

  

 Caucasian

24

(62)

 Hispanic

7

(18)

 African American

5

(13)

 Asian

3

(8)

Qualification (Yes)a

21

(54)

 Personal trainer

15

(38)

 University degree

5

(13)

 Other

5

(13)

Brand ambassador (Yes)

19

(49)

Published exercise program (Yes)

21

(54)

 App

12

(31)

 Website

5

(13)

 Book

4

(10)

Instagram verification

36

(92)

  1. aCategories do not add up to 21 as some account holders had multiple qualifications