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Table 2 Attitudes, barriers and behaviour change scores before and after the TGC-V campaign in the low-active cohort (n = 818)

From: Impact of the first year of the “This Girl Can” physical activity and sport mass media campaign in Australia

Scores

Analysis confined to those low/inactive at baseline (n = 818)

Effect size (d) Ψ

Physical activity measures

 

Means (sd)

 

Number of reported days/ week of 30 min (mean, sd) (physical activity single item)

Baseline B1

Baseline B2

Post campaign

1.67 (1.38)

2.05 (1.79)**

1.86 (1.77)**

0.24

0.12

Reported any exercise in the past week (%)

 

B1% B2% Post % 54.8 55.6 56.1

 

Stage of change measure

Precontemplation

Contemplation

Preparation

Action/maintenance

B1% B2% Post%

19.2 18.5 22.3

17.5 14.9 16.4

9.4 10.2 8.9

53.9 56.4 52.3

 

Measures of feeling judged

 

Feel judged as a barrier to sport and exercise participation (3 items)

(lower score = less judged)

Baseline B1

Baseline B2

Post campaign

13.86 (8.06)

13.43 (7.89)**

12.66 (8.14) **

0.05

0.15

Feeling judged causing worry: 3 items, increased score is more worried

Baseline B1

Baseline B2

Post campaign

9.95 (7.78)

9.81 (7.61)

9.52 (7.63)

0.02

0.06

Single item ‘how worried about feeling judged in exercise/sport’: rated 1–10, increased score more judged

Baseline B1

Baseline B2

Post campaign

4.26 (3.08)

4.11 (3.09)

4.01 (3.00)**

0.05

0.08

Other psychosocial measures

   

Exercise relevance score

7 items; higher score is increased relevance

Baseline B1

Baseline B2

Post campaign

Mean (sd)

49.61 (10.89)

49.46 (12.01)

50.08 (11.03)

0.01

0.04

Theory planned behaviour score: 6 items, higher score is increased positive attitude to exercise

Baseline B1

Baseline B2

Post campaign

37.92 (13.77)

38.06 (14.29)

38.58 (13.88)

0.001

0.05

Self-determination theory score: 4 items, higher score is more self determination

Baseline B1

Baseline B2

Post campaign

13.49 (3.82)

13.58 (3.92)

13.73 (3.80)*

0.02

0.06

Physical activity efficacy score: 3 items, higher score is greater situation specific confidence

Baseline B1

Baseline B2

Post campaign

16.51 (7.77)

16.30 (8.03)

16.22 (7.99)

0.03

0.05

Embarrassed score: 7 items ( decreased score is less embarrassment)

Baseline B1

Baseline B2

Post campaign

30.91 (16.18)

29.45 (16.32)

28.97 (16.32) *

0.09

0.12

  1. Legend: B1 first baseline, B2 second baseline, post campaign
  2. Univariate GLM, Tukey post-hoc contrasts: compared to baseline B1 *p < 0.05 ** p < 0.01
  3. Ψ Effect sizes (Cohen’s d), comparing B1/B2; B1/post.
  4. ∑: using nonparametric methods for PA days: B1-B2 KW-H statistic 1.58, p = 0.20; B1-post KW-H = 5.22, p = 0.07; B2-post KW-H = 5.13, p = 0.02.