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Table 1 Baseline demographic data at the pre-campaign measurement (%). 

From: Impact of the first year of the “This Girl Can” physical activity and sport mass media campaign in Australia

Demographic data

Whole cohort sample (n = 1032)

Key campaign Target group: ‘low active’ subset of cohort (n = 818)*

Independent samples

(n = 2861) ¶

Age category 18–34 years (%)

35–49 years (%)

50 + years (%)

25.1

32.5

42.4

24.9

32.6

42.4

49.9

30.2

19.9

Partner /single (% with partner)

62.1

63.2

62.3

Any children in household (%)

46.1

47.1

47.7

Education (% tertiary education)

38.9

38.5

36.1

Occupation (% employed)

55.9

54.3

53.2

Income (% <$80,000 p.a.)

43.6

41.8

44.0

Country of birth (Australia, %)

80.7

80.4

78.0

Aboriginal or Torres Strait Islander (%)

1.1

1.1

3.1

Reported disability that limits movement (%)

25.6

27.5

25.4

Location (% metropolitan)

76.4

78.5

73.1

Low active: 0–4 days/week (%)

Active: 5 + days/week 30 min (%)

79.3

20.7

(100)

80.5

19.5

  1. Legend: * primary sample used in this analysis is the cohort sample who are low-active at baseline 1, those reporting < 5 days of activity in the past week
  2. ¶ independent samples comprised 976 women only surveyed at the first baseline, 904 surveyed only at the second baseline, and 981 different women surveyed at the post campaign survey; results for the independent samples are reported in Supplementary online material.