Table 3 Concerns expressed by the parents about the pattern of food advertisements aired on television
| Â | Not at all concerned | A little concerned | Somewhat concerned | Very concerned |
|---|---|---|---|---|
The extent of concerns about the: | ||||
 advertising of food products at times when children watch TV? | 80(11.1) | 189(26.2) | 180(24.9) | 273(37.8) |
 the advertising of UNHEALTHY food products at times when children watch TV? | 90(12.5) | 148(20.5) | 202(28) | 282(39.1) |
 TV food advertising provides accurate information about the nutritional quality of the product being advertised | 186(25.8) | 158(21.9) | 194(26.9) | 184(25.5) |
the following aspects of food advertising at times children watch TV | ||||
 The use of popular personalities or characters to promote unhealthy foods to children | 121(16.8) | 117(16.2) | 156(21.6) | 328(45.4) |
 Food advertising that promotes free toys or gifts with products | 192(26.6) | 155(21.5) | 126(17.5) | 249(34.5) |
 The amount of TV advertising of unhealthy food at times when children watch TV | 135(18.7) | 148(20.5) | 150(20.8) | 289(40) |
 TV food advertising that promotes only the healthy aspects of the product | 190(26.3) | 164(22.7) | 117(16.2) | 251(34.8) |